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Whether compared to adoption of the wheel, the car, or even fire, the mobile phone is the most popular tool in human history. But the real question is, how can your nonprofit leverage this device for social change? Just as most nonprofits initially resisted getting on board with social media, they’re also apprehensive to spend… Read More
Facebook recently tweaked the News Feed to reduce spam, including frequently repeated posts: … people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them. We are improving News Feed to de-emphasize these Pages. What does this mean for your Page? Facebook says that… Read More
If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 1.2 billion people using Facebook and that over 40% of Americans login every day…. Read More
Should your nonprofit use Facebook to promote your cause? What’s the ROI? Here’s a point vs. counterpoint with nonprofit marketing expert Nancy Schwartz. Nancy: What is the value in nurturing a brand page/community for orgs on Facebook? John: Every marketing plan—whether it’s for a brand or a nonprofit—should include word of mouth elements. You want to create… Read More
The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are “taboos” one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting Lengthy Text… Read More
This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at… Read More
When you think about search engine optimization, the first place your mind goes your website. But Facebook is also an important element in any search strategy, for three simple reasons: 1. Facebook is huge There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in… Read More
How are you dealing with declining reach and other challenges to Facebook marketing? The first Facebook Bootcamp launched last winter and it was a huge hit with participants! The benefits they reported include: A noticeable increase in fan growth and engagement rate. Smarter, more strategic uses of Facebook. A more donor-centric focus that integrates all channels. Based on… Read More
Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. But they have to be done right. Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below). Here’s a summary of all 17: 1. Is a Facebook contest right for your organization?… Read More