18 Ways to Beat Facebook’s News Feed Algorithm

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at… Read More

Facebook Bootcamp Launches This Week [Totally Revamped for 2014]

How are you dealing with declining reach and other challenges to Facebook marketing? The first Facebook Bootcamp launched last winter and it was a huge hit with participants! The benefits they reported include: A noticeable increase in fan growth and engagement rate. Smarter, more strategic uses of Facebook. A more donor-centric focus that integrates all channels. Based on… Read More

17 Steps to Creating Explosively Successful Facebook Contests

Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. But they have to be done right. Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below). Here’s a summary of all 17: 1. Is a Facebook contest right for your organization?… Read More

Facebook Timeline Contests – Everything Your Nonprofit Needs for Success

Facebook’s opened up a fun new avenue for pages to entertain fans and boost engagement. Businesses and organizations may now reward fans for their activity (likes and comments, but not shares) on the page’s Timeline. Counting likes on a post or manually checking the comments for a right answer or a nice photo is not… Read More

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support. Here are three tips for using stories to boost your organization’s bottom line through major gifts: 1. Facts are important, but emotions motivate. Any… Read More

Why You Should Start Your Year-End Fundraising NOW

Blackbaud published this stunning infographic, summarizing their 2013 Charitable Giving Report. Three action items from Blackbaud’s 2013 Charitable Giving Report Scroll up for a moment and check out the monthly giving chart. Doesn’t it look like an interval training screen on a Stairmaster? You start out with smaller peaks and valleys (sprint, rest) during the first nine… Read More