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What are you building?

building

A long time ago in the city of Rome, there were several hundred men working on a large building. A little girl, who was very curious, wandered into the building site to see what she could learn. She noticed three men – each carrying a rock the size of a basketball. And being curious, she…

Don’t Just Post Photos. Post Stories!

Kids reading stories

The Internet is slowly but surely becoming one big picture book. Instagram and Pinterest have grown at astronomic rates precicely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on pictures, with cover images, full screen viewing, and newsfeed preferences. So photos are huge. But simply posting photos is…

[Free Webinar] Facebook for Executive Staff

Facebook Logo

Tomorrow (5/15/2013) I presenting a webinar for Nonprofit Webinars called Facebook for Executive Staff. This webinar is designed to give you a framework for answering these questions: How are other nonprofits using Facebook? How does word-of-mouth marketing work on Facebook? Can you actually raise money with Facebook? What are the fundamental competencies for success on…

Three Instant Facebook Page Tweaks That Maximize Reach

hand in baseball glove and ready to  catching the ball

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach: 1. Turn On Posting Ability Allowing Facebook users to post photos and videos to your page increases exposure to…