From The Blog

5 Costly Facebook Ad Mistakes You Can Fix With This Checklist

Costly Facebook Ad Mistakes

If you’ve used Facebook ads before, you’ve probably kicked yourself at some pointing for spending more than you should have for a campaign. It’s hard to keep track of everything you need to do to get the most from Facebook ads. From selecting the right targeting, to picking the best post to boost, there many ways to increase ROI for your […]

11 Surprising Donation Form Optimization Stats [INFOGRAPHIC]

11 Surprising Donation Form Optimization Stats

Donation for optimization is a key part of online fundraising success and a great way to boost donor acquisition. But sadly, so many nonprofits are doing it all wrong. A recent research report covering a variety of online fundraising topics done by Brad Davies and others at Dunham+Company reveals some surprising results that you, a fellow online fundraising enthusiast, should be aware […]

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

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Click-baiting is when you post a link that encourages people to click, without telling them what they will see. For example, “OMG! You Won’t Believe What Facebook Just Did To Click Bait!” And of course these examples from UpWorthy: Tricking people into clicking? Don’t do it. The purpose of click-baiting is to trick people into clicking. The more […]