So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these…
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Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand. And they rarely trust what brands say about themselves. If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself. This is why People Talking About This…
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Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content? Here are…
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A long time ago in the city of Rome, there were several hundred men working on a large building. A little girl, who was very curious, wandered into the building site to see what she could learn. She noticed three men – each carrying a rock the size of a basketball. And being curious, she…
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