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This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at… Read More
When you think about search engine optimization, the first place your mind goes your website. But Facebook is also an important element in any search strategy, for three simple reasons: 1. Facebook is huge There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in… Read More
How are you dealing with declining reach and other challenges to Facebook marketing? The first Facebook Bootcamp launched last winter and it was a huge hit with participants! The benefits they reported include: A noticeable increase in fan growth and engagement rate. Smarter, more strategic uses of Facebook. A more donor-centric focus that integrates all channels. Based on… Read More
Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. But they have to be done right. Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below). Here’s a summary of all 17: 1. Is a Facebook contest right for your organization?… Read More
All nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown below. JetBlue does it different Most of us hate the check-in process at the airport. The mixed up flights and delays. Making sure you your bottles of… Read More
Facebook’s opened up a fun new avenue for pages to entertain fans and boost engagement. Businesses and organizations may now reward fans for their activity (likes and comments, but not shares) on the page’s Timeline. Counting likes on a post or manually checking the comments for a right answer or a nice photo is not… Read More
Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support. Here are three tips for using stories to boost your organization’s bottom line through major gifts: 1. Facts are important, but emotions motivate. Any… Read More
Blackbaud published this stunning infographic, summarizing their 2013 Charitable Giving Report. Three action items from Blackbaud’s 2013 Charitable Giving Report Scroll up for a moment and check out the monthly giving chart. Doesn’t it look like an interval training screen on a Stairmaster? You start out with smaller peaks and valleys (sprint, rest) during the first nine… Read More
Everyone hates change, even though it’s the norm with Facebook. The biggest gripe about the new Facebook Page layout? The fact that custom apps are now tucked away under the info box (see for yourself on this page). But it doesn’t matter because all the action is in the news feed. 26 timeline visits in 30… Read More