No more like-gating

Facebook Kills Like-Gating, Now What?

Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. However, effective November 5th, like-gating will be a no-no. Facebook says that this is good for marketers AND users: “To ensure… Read More

5 Things Your Nonprofit Has In Common With a Hammerhead Shark (3)

5 Ways Your Nonprofit Is Like a Hammerhead Shark

You’re probably wondering what hammerhead sharks have to do with digital marketing and fundraising. Well, I wondered the same thing. But my desire to write a blog post about sharks won over logic and reason. So… here are five ways your nonprofit is like a hammerhead shark: 1. You Both Possess Mutant-Like Eyeballs Hammerhead sharks can see almost 360 degrees. Nothing escapes their… Read More


How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement on… Read More


How to use Canva to Create Stellar Visual Content [VIDEO TUTORIAL]

If you’re not familiar with Canva, you should be. Especially if you are in charge of content marketing for your organization. Last week, I gave an overview of Canva for my weekly mini webinar. If you’d like invites to these mini-webinars, make sure you subscribe. Here’s an edited version of “How to use Canva to… Read More


How to Promote Your Next Fundraising Event with Facebook Ads [FREE WEBINAR]

Facebook Ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Or is your strategy to simply throw money at Facebook ads and hope you’ll get the results. This free webinar will show you simple ways to use Facebook Ads to promote your next… Read More


What’s the Difference Between a Campaign and a Facebook App?

Apps and Campaigns serve the same general purpose. They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. So there you have the BIG difference between Apps and Campaigns: Apps = Facebook; Campaigns… Read More