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Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they… Read More
Did you watch the Oscars last night? During commercials, did you scan your Facebook News Feed to see what your friends were saying? The Oscars trended on Facebook, and Ellen Degeneres broke Twitter with her selfie. Newsjacking the Oscars Newsjacking is the art and science of injecting your ideas into a breaking news story and… Read More
Marketo recently published an eBook called Contagious Content: What People Share On Facebook and Why They Share It. The sheer mass of this ebook will blow your mind. And so will the examples, tips and tactics. Plus, on page 10, you’ll find this list: 7 Habits of Highly Engaging Facebook Posts* GIVE: Offers, discounts, deals… Read More
You know photobombing, when a random stranger hijacks your family photo? Well now you can do that with Facebook Pages. Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post. Andrew Song, a Product Manager at Facebook writes: When a Page tags another Page,… Read More
Facebook now allows you to add various CTAs to link posts using the Power Editor. CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download” (as shown below). These CTAs are obviously geared towards retailers and for-profits. But what about nonprofits? Call to actions work everywhere First of all, call-to-actions do increase click-throughs… Read More
Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew… Even after sweating blood to get it right, you find that you’re still… Read More
Your nonprofit should not be using Facebook. Here are ten reasons why. 1. Your website sucks A Facebook page should make people head to your website to see more about you. But if your website is unattractive, hard to read or navigate, and impossible to view on a mobile device, then you don’t want to… Read More
Did you know that Pinterest is the now second largest social referrer for online publishers? Yup, here are just a few eye-opening stats about how huge Pinterest is: 12 % of U.S. Internet users have a Pinterest account. [tweet this] 80% of Pinterest users are women! [tweet this] Pinterest accounts for 20% of all social referrals. [tweet this] Every day… Read More
Growing a fan base on Facebook ain’t easy. And it’s especially hard if you’re trying to grow a fan base for a new page. 5 years ago new pages could grow quickly & organically — because there were so few pages competing for attention in the news feed. But nowadays if you want to grow… Read More