Mike Lewis and Sal Giliberto of Awareness Networks, the social marketing software company, invited me to conduct a free webinar called Creating a Breakthrough for Your Business on Facebook on February 8th at 1 PM EST. In anticipation of the webinar, I answered a few questions for a blog post about using Facebook for business. Below is an…
Last week, Facebook announced the release of more than 60 new Timeline apps which allow Facebook users to automatically share application actions on their timeline. You first became aware of Timeline apps when all your friends were telling you what songs they were listening to on Spotify. How do Timeline apps work? Once you authorize an…
If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. For example, when people view an article from your blog they’d see which of their friends have already read that article. They’d also have the ability to share content on your…
Today I was asked for the thousandth time what the ROI of a social network is. I answered with my own question: “You mean the network of people who care about your cause, participate in conversations that create greater awareness (not to mention good ideas) about your nonprofit?” Not getting that my question was intended…
Following is a guest post from my good friend Noland Hoshino, who catapults nonprofits and small businesses into the social good space. _________________________________ There is a new darling in the social media world and her name is Pinterest. A virtual, interactive bulletin board where individuals, businesses, and nonprofit organizations can pin their interests and drive…
By now I’m sure you’re aware that profiles (what people use to connect to each other on Facebook) have a completely new layout called the Timeline. Briefly, the Timeline shifts the focus from a user’s most recent update, and instead focuses on important events in their life. Ever since profiles have received this new layout,…
