How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement on… Read More


How to use Canva to Create Stellar Visual Content [VIDEO TUTORIAL]

If you’re not familiar with Canva, you should be. Especially if you are in charge of content marketing for your organization. Last week, I gave an overview of Canva for my weekly mini webinar. If you’d like invites to these mini-webinars, make sure you subscribe. Here’s an edited version of “How to use Canva to… Read More


How to Promote Your Next Fundraising Event with Facebook Ads [FREE WEBINAR]

Facebook Ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Or is your strategy to simply throw money at Facebook ads and hope you’ll get the results. This free webinar will show you simple ways to use Facebook Ads to promote your next… Read More


What’s the Difference Between a Campaign and a Facebook App?

Apps and Campaigns serve the same general purpose. They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. So there you have the BIG difference between Apps and Campaigns: Apps = Facebook; Campaigns… Read More


8 Tools to Make You a Visual Content Ninja

If you manage social media for a nonprofit, you realize that creating visual content is becoming a bigger part of your job. You’re creating more visual content than ever before, and it has to look exceptional! That’s a lot of pressure for someone who didn’t go to art school. Fortunately, there are several tools and… Read More


Three Powerful Follow-Ups for Your Next Fundraising Event

Allison Gauss from StayClassy originally posted this article at The Most Effective Follow Ups for Nonprofit Events and Campaigns. ———- Following up is an important part of any campaign or event. One of the biggest reasons for that is donor retention. In a survey asking donors why they stopped supporting an organization, 53% cited poor communication with the… Read More


6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014… Read More


Three Powerful Ways to Engage Millennials Backed by Research

Since 2009, The Millennial Impact Project has shown you how millennials are engaging with the causes they care about. Five years later, MCON and the Case Foundation have published a comprehensive analysis of the past four years (2009-2013) called The Four-Year Research Summary. The Four-Year Research Summary answers two questions: What are the most common… Read More


Facebook Revamps Embedded Posts for Bloggers and Publishers

One strategy for creating more reach for your top-performing Facebook Page updates is to embed them in blog posts. This kills two birds with one stone: Create more reach for your top-performing Facebook page updates. Source content for your blog that’s already been vetted by your community. New features for embedded posts Facebook has updated… Read More