Enhancing your NPO’s messaging with vivid personal stories will get more results than citing statistics (which are sometimes boring and not very sticky).
From Katya’s Non-Profit Marketing Blog:
“If we make promises about our nonprofit, especially bold ones, we need to support them. We don’t need to quantify every reward or produce scientific evidence for every point we propose. We simply need to show that our benefit exchange is credible. In other words, we need to ensure that the action we ask for is feasible and the reward we offer is possible.
Facts and figures are one approach to sounding reliable, but the problem is that they are quickly forgotten. Also, a lot of people don’t trust them. We need to make statistics as personal as possible so they will be remembered and believed. The average person won’t recall how many pounds of nitrates run off into a river or the concentration of E. coli in parts per million in an aquifer, but they will remember the poop in the tap water.
A slew of psychological studies have shown that vivid personal stories are incredibly convincing, far more so than quantifiable statistics.”
Which statistical bullet points in your NPO pitch can you convert to something personal for your audience? What personal stories can you share?
If you liked this, you should read these:
Let Google Find You Donors
The Non-Profit Elevator Pitch
Your NPO’s Sustainable Energy
3 “Instant Product” Ideas for Non-Profits
Let Monster Find your Corporate Donors
Pingback: Thesis Issue in IE 6.0.2900.2180 - DIY Themes Forums
Pingback: How to get a 124% increase in your website’s stickiness! | CorporateDollar.org
Pingback: Non-Profit Blog Rule #1: Wear Dirty Pajamas | CorporateDollar.org