Small non-profits posess unseen social media assets that rival some of the biggest corporations. The following is adapted for non-profits from a post on Robert Lesser’s Acquiring Minds blog:
- Give me a Megaphone – For small non-profits, evangelizing attracts investors, partners and customers.
- My Generation – Younger non-profit professionals have a huge appetite for expressing themselves.
- A Clean Slate- With little marketing infrastructure, a small non-profit marketer can create a mega-presense on the web using blogs as their website’s backbone.
The Big Squeeze – The cost of entry for social media is close to zero.- Sweat Equity – The greatest resource for a small non-profit is sheer effort. Small non-profits have dedication and hard work build into their DNA.
- Risk / Reward – The small non-profit marketer recognizes that the rewards associated with engaging in public customer dialog outweigh the risk of losing control of the marketing message.
- Let`s Fail and Try Again – Smaller organizations are more likely to experiment with marketing media and social media is another option to test.
As I’ve mentioned in a previous post, sincere and honest communication should be cornerstone of all non-profit social media. Kevin Hendricks, over at Think Personality says it best: “Be yourself and social networking will be that much easier. Find your organization’s personality and run with it”.
If you liked this, you should read these:
The Six “Sees” of Video for Non-Profits
Non-Profit Blog Rule #1: Wear Dirty Pajamas
The NPO Elevator Pitch
The “Rules of The Road” For Non-Profit Social Media
