Let’s get one thing straight. Twitter is not email. Well, maybe it is if you only have 50 followers like my brother, Jim. But for most folks, Twitter is not email. I say this because a few of my clients have recently reached a critical mass of Twitter friends that can’t be managed using the Twitter.com website.
That’s why we have TweetDeck
If you don’t know what TweetDeck is, please watch the tutorial in my post titled “Video Post: How To Use TweetDeck”.
For those using Tweetdeck, you’ll find three ways to better manage your relationships:
1. Get Cozy With Narrow Columns
This enables you to simultaneously view several custom groups at once. In my case, I have a column for bloggers, clients, non-profits, awesome friends, and new connections to develop. Those columns, plus your DM’s and replies won’t fit on your screen with the standard column widths.
- Click on settings (wrench icon)
- Select “Narrow columns” in the settings window
- Click “save”

2. Delete Other Columns While You Nurture Your Friendships
You took the time to create your custom groups so that you be more useful to these people, right? Well then delete every other column (Favs, All, DM, @) during the times set aside for these folks. This allows you see only these users on your screen. You can add those columns back with one click – custom groups you can’t add back once their deleted.

3. Clear Your Columns Often
Like I said at the beginning, this ain’t email. Clear out the clutter – focus on less – so that you can create more value for your friends on Twitter. When you’ve finished scanning the posts in a column, clear it out.

What’s your TweetDeck tip?
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