Comments on: Social Media ROI for Non-Profits – A Case Study By Aaron Bramley

By: Concepthubinc (Concept Hub, Inc)

Concepthubinc (Concept Hub, Inc) — Fri, 17 Apr 2009 22:43:06 +0000

Social Media ROI for Non-Profits – A Case Study By Aaron Bramley http://tinyurl.com/cq2hdu

By: Linking Actions to Results - The Data is Out There | D I G I T I S

Linking Actions to Results - The Data is Out There | D I G I T I S — Sat, 21 Feb 2009 07:00:37 +0000

[...] Today, I’m going to look at one of the thorniest problems that social media faces in the business world, and that is how do you respond when your client says “that all sounds great .. but what is it going to mean to my bottom line?” Yesterday, I came across a blog that CorporateDollar.org which focuses on ’social media marketing for small non-profits’. John Haydon shares some great ideas there, and one post in particular drew my attention – Social Media ROI for Non-Profits – A Case Study By Aaron Bramley. [...]

By: Eliza Olson

Eliza Olson — Tue, 03 Feb 2009 07:20:11 +0000

I understand all the challenges, especiallywith limited staff/time and resources.

By: Robert Ford

Robert Ford — Thu, 29 Jan 2009 22:10:19 +0000

John,

I really enjoyed this post, and your blog in general.

I’m really pleased to see that some of the most creative social media experimentation is taking place in the nonprofit sector.

What I like about this article is that it starts to help people look at ‘hard’ measures for understanding the benefits of all this ‘soft’ stuff.

By: Linking Actions to Results - The Data is Out There « Charlie Four Whiskey

Linking Actions to Results - The Data is Out There « Charlie Four Whiskey — Thu, 29 Jan 2009 21:37:04 +0000

By: Aaron Bramley

Aaron Bramley — Mon, 26 Jan 2009 14:27:59 +0000

Hi MikQ,

The way that I usually “brand” social media to my clients is that it’s ‘word of mouth for the 21st century.’ Now, being weary of the apprehension against the ‘new’ terminology, I think that looking at this as simply word of mouth might be useful to you.

Personally, I can’t even count the number of conversations that I have in a day that end with “I’ll send you a link.” What social media does is begin that conversation on a platform where the link is easily accessibility and easily shared throughout any number of communities.

I also understand where you’re coming from when you talk about Web know-how and limited Web access in your client-base. I’m currently working on using social media for a literacy initiative, a subdivision of the community with very little facility with the web. We’ve come up with some interesting solutions that I will share with John once they’re ready to be made public.

In the meantime, I’ll say that whatever your NGO is, members of the general public are talking about you, your client-base, or your cause already. The only way know what they’re saying, have access to those supporters, or even raise funds among that global network is to participate, experiment, and open up your organization to the world. Good luck!

Did that answer your question? If you have any more, please let me know and I’ll do my best to answer them.

By: Posts about search engine optimization as of January 26, 2009

Posts about search engine optimization as of January 26, 2009 — Mon, 26 Jan 2009 13:15:57 +0000

[...] Engine Optimization – that’s what allows your website to be found by thousands of targeted Social Media ROI for Non-Profits – A Case Study By Aaron Bramley – corporatedollar.org 01/26/2009 Aaron Bramley is one of my good friends on Twitter … , [...]

By: MikQ

MikQ — Mon, 26 Jan 2009 10:51:49 +0000

this is something I’m trying to wrangle with in an Australian context, particularly with geographically and/or demographically focused NGOs (as opposed to issues focused ones). at the local level tho’, web resources are very low, which then impacts on web know-how. even me, I’m just a community development practitioner with limited social media experience.

but, the biggest dilemma i come up across is the ‘branding’ of social media. the organisations i work with generally are sick to death of ‘new’ approaches to helping them build capacity.

community development? capacity building? sustainable social ecologies? social capital (dare i say it)? to me they’re one and the same, just hijacked terms of different generations.

me, I’m an Asset Based Community Development zealot. i understand its all same-same, and i think I’m pretty good at the ‘hard sell’ – but will social media be any different, to a community who is already skeptical about how much the media’s audience really cares?