Following is a guest post by one of my close friends and favorite bloggers, The Daily Blonde. If you’re wondering what you can possibly learn about social media from the woman who wrote “56 Reasons To Have Sex?” or “Dear Saliva Guy… And Other Not So Fond Memories“, read on:
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When I started my blog a little over a year ago, I wondered who would read my pointless ramblings? A week after I started The Daily Blonde, people were actually reading my often tilted view of every day life. Moreover, they commiserated about my struggles, shared in my joys and applauded my opinions.
I soon became addicted to reading blogs and quickly realized which ones made me come back often. People who wrote from their heart and didn’t attempt to be someone other than their truest self became part of my growing list of daily reading. Perhaps that is why an increasing number of people read my blog. I am always myself.
Whether you have a business or a personal blog, the key to capturing the attention of readers is to infuse your true personality into your writing.
- Help readers identify with you by adding personal experiences to your blog. I compare this to being in school and having one teacher who taught from the book and a second teacher who told a personal story about the subject he was teaching. The second teacher always received my complete attention.
- Write as if you’re speaking. If you don’t use the Queen’s English when you talk, don’t use it when you write. Bottom line, spell correctly but be yourself.
- Don’t second guess yourself. If you think, “Maybe I should not post this…no one will care” chances are you’re wrong. Go outside of your comfort zone.
- Be passionate about everything you write. Don’t be afraid to be a little controversial. We’re only here for a short time. Why hold back because you’re afraid of a negative comment? You can spin that negativity into a positive almost every time.
I tend to say it like it is. That’s my personality and I’ll be dammed if I’m going to edit it.
People want real.
Especially in these tough times, there’s a greater chance someone will want to connect with you on a personal or business level if they know you’re not a robot. Personally, I’d make a terrible robot because I just can’t be tamed by a remote control. I truly appreciate anyone who blogs with a healthy dose of reality. As my son says, “That’s how I roll.”
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