Small businesses and non-profits that have a Facebook page can leverage the Notes application to drive web traffic to their sites. Facebook currently lets Profile users import one RSS feed from a blog into their Facebook wall using the Notes application.
Here’s why this is powerful:
- If you have 30 fans who each have 100 friends, your blog post will be seen by as many as 3,000 people. These blog posts appear both on profile walls and on the Home Page news feed.
- The folks who have added your RSS to their notes have essentially endorsed you to their friends. This type social proof is a big part of what influences consumer buying decisions and which non-profits get support.
Three requirements for this to work:
- You must have a blog with an RSS feed (most blogs have this).
- Your content must be highly valuable. Again, the Notes application only allows for 1 RSS feed. Why should they choose yours?
- You must have at least a small group of raving fans on Facebook. Do you know who these folks are? If not, get to know them.
If you’ve met these three requirements, then you’re good to go.
Simply ask your raving fans to add your blog’s RSS feed to their Notes app on their profile. Easy, huh? If you have blog with kick-ass content and fans who rave about you, then it’s that easy. They love you and will do anything to support your cause.
How to make this easy request
Assuming that you already know who these raving fans are, and assuming that they are already a “Fan” on your Facebook page, simply send an “update” to your fans with the following instructions.
You have my permission to copy and paste.
1. After adding the Notes Application to your profile, click on “Import a blog” under “Notes Settings”.
2. Enter the feed URL of our blog.
3. Click continue.
4. Within your profile’s Applications setting page, click “Edit settings” next to the Notes application. Configure how you’d like the feed to appear on your wall.
5. Click “Okay” and navigate back to your wall to see the latest blog post.
Finally, do not take the efforts of your fans for granted. Send a thoughtful and personal (not via page update, for goodness sake) message of thanks. Heck – send a postcard!