Comments on: How The National Wildlife Federation Uses Social Media

By: Web Design Kent

Web Design Kent — Thu, 25 Feb 2010 16:16:12 +0000

Excellent basic overview in how to communicate these powerful social media tools to the non-tech .This is a great article. I work with nonprofits on integrating social media into their marketing plans and will share this with them. As a marketing professional, I am always telling my clients that just because it's popular it might not be the right marketing tool for you. Focus on your desired outcome (education, community, etc.) and then develop a strategy to achieve it. Utilizing social media is a strategy. Social media tools are tactics. I will be linking to your blog in my next e-newsletter.

By: Web Design Kent

Web Design Kent — Thu, 25 Feb 2010 11:16:12 +0000

By: “There hasn’t been a conscious decision”: Building social media participation in your organization « Advocacy Avenue

Sun, 21 Feb 2010 04:44:31 +0000

[...] Haydon had a post a while ago about the National Wildlife Federation’s involvement in social media that gets at the main way organizations are adopting new tools. One or two people experiment, they [...]

By: Wellness CommunityVV

Wellness CommunityVV — Mon, 27 Jul 2009 17:17:29 +0000

Danielle, thanks for the information about Digg. We're excited about using social media at our cancer support nonprofit and this was our next step. John, thanks for posting a great interview.

By: How The National Wildlife Federation Uses Social Media | profitwithinterviewsreviewed.com

Fri, 05 Jun 2009 16:23:25 +0000

[...] View post: How The National Wildlife Federation Uses Social Media [...]

By: What are Your Social Media Goals? « My Online Resume

What are Your Social Media Goals? « My Online Resume — Wed, 29 Apr 2009 12:56:48 +0000

[...] Read How the National Wildlife Federation uses Social Media [...]

By: Danielle

Danielle — Mon, 23 Mar 2009 21:56:34 +0000

I came across Digg as a platform for spreading educational resources and breaking information because it isn’t our typical audience, but they are still hungry for information. Social news sites offer great potential for non-profits because it gives us a chance to show that we are doing so much more than asking for donations– it is a chance to introduce our research and spread important information without coming off like we need something in return.

By: Converging Trends Impacating Associations & NonProfits « Growing with a Cause

Sat, 14 Mar 2009 17:07:34 +0000

[...] interview that demonstrations how one association is using social media to further its mission. http://www.corporatedollar.org/2009/02/national-wildlife-federation-social-media/ Enjoy! [...]

By: johnscotthaydon

johnscotthaydon — Fri, 13 Mar 2009 00:03:17 +0000

@Frank – The the power of social media explodes when you trust and appreciate your fans.

@Danielle – I’d like to hear more about how you use Digg. Can you share?

By: frank

frank — Thu, 12 Mar 2009 02:27:11 +0000

@John & @Danielle … thanks for putting this online. It’s nice to see how NWF got really into using social media – even cooler that it was organic and not with a big ‘plan’

http://twitter.com/franswaa