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	<title>Comments on: You need a better reason</title>
	<atom:link href="http://www.johnhaydon.com/2009/03/reason/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.johnhaydon.com/2009/03/reason/</link>
	<description>Social media marketing for small non-profits</description>
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		<title>By: johnscotthaydon</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-/#comment-1808</link>
		<dc:creator>johnscotthaydon</dc:creator>
		<pubDate>Thu, 02 Apr 2009 00:42:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1808</guid>
		<description>&lt;strong&gt;@Peggy&lt;/strong&gt; - Thanks for the link! I especially like &quot;...have you figured out how you are going to turn fans into customers (&lt;a href=&quot;http://provientmarketing.com/blog/2009/04/5-questions-to-ask-yourself-before-you-set-up-your-facebook-business-profile/&quot; rel=&quot;nofollow&quot;&gt;or donors if you are a non-profit&lt;/a&gt;)?&quot; For non-profits, it&#039;s really about turning fans into raving fans by talking about what&#039;s important to them. &lt;a href=&quot;http://provientmarketing.com/blog/2009/04/5-questions-to-ask-yourself-before-you-set-up-your-facebook-business-profile/&quot; rel=&quot;nofollow&quot;&gt;GirlEffect.Org&lt;/a&gt; does an excellent job of this. In their flash video they talk about the unlimited potential that a single girl has instead of &quot;look at all the cool things GirlEffect.Org is doing!&quot;</description>
		<content:encoded><![CDATA[<p><strong>@Peggy</strong> &#8211; Thanks for the link! I especially like &#8220;&#8230;have you figured out how you are going to turn fans into customers (<a href="http://provientmarketing.com/blog/2009/04/5-questions-to-ask-yourself-before-you-set-up-your-facebook-business-profile/" rel="nofollow">or donors if you are a non-profit</a>)?&#8221; For non-profits, it&#8217;s really about turning fans into raving fans by talking about what&#8217;s important to them. <a href="http://provientmarketing.com/blog/2009/04/5-questions-to-ask-yourself-before-you-set-up-your-facebook-business-profile/" rel="nofollow">GirlEffect.Org</a> does an excellent job of this. In their flash video they talk about the unlimited potential that a single girl has instead of &#8220;look at all the cool things GirlEffect.Org is doing!&#8221;</p>
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		<title>By: Peggy Dolane</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1807</link>
		<dc:creator>Peggy Dolane</dc:creator>
		<pubDate>Thu, 02 Apr 2009 00:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1807</guid>
		<description>Non-profits have little enough resources as it is to go running after a Facebook account just because some board member thinks it&#039;s the best thing since sliced bread.  Asking 5 strategic questions (http://sn.im/f1evr) can help slow a board member down and refocus the conversation on what&#039;s important -- clients and donors.</description>
		<content:encoded><![CDATA[<p>Non-profits have little enough resources as it is to go running after a Facebook account just because some board member thinks it&#8217;s the best thing since sliced bread.  Asking 5 strategic questions (<a href="http://sn.im/f1evr" rel="nofollow">http://sn.im/f1evr</a>) can help slow a board member down and refocus the conversation on what&#8217;s important &#8212; clients and donors.</p>
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		<title>By: johnscotthaydon</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-/#comment-1802</link>
		<dc:creator>johnscotthaydon</dc:creator>
		<pubDate>Thu, 26 Mar 2009 19:04:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1802</guid>
		<description>&lt;strong&gt;@Jon&lt;/strong&gt; - Thanks for the insight. It is a lot of work! Have you &lt;a href=&quot;http://www.corporatedollar.org/2009/03/nonprofit-myspace-facebook/&quot; rel=&quot;nofollow&quot;&gt;ignited any fans&lt;/a&gt; yet?</description>
		<content:encoded><![CDATA[<p><strong>@Jon</strong> &#8211; Thanks for the insight. It is a lot of work! Have you <a href="http://www.corporatedollar.org/2009/03/nonprofit-myspace-facebook/" rel="nofollow">ignited any fans</a> yet?</p>
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		<title>By: Jon D. Wilke</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1801</link>
		<dc:creator>Jon D. Wilke</dc:creator>
		<pubDate>Thu, 26 Mar 2009 17:48:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1801</guid>
		<description>John,
Thanks for the post.  Recently our non-profit got a Facebook profile and Cause (BibleFan.org).
I tinkered around and then finally got serious.  In a matter of a month, we quadrupled our number of people in the cause, doubled our friends and raised $500.  Those all sound great, but I&#039;ve put in hours to help this thing move along with the intent of helping 32 poor villages around the world.
Our why is very important - to identify and communicate with the next generation of organizational supporters.
It&#039;s been fun, but this small bit of success has taken a lot of time and effort.  It&#039;s worth counting the cost before jumping in.

&lt;abbr&gt;&lt;em&gt;Jon D. Wilke’s last blog post..&lt;a href=&quot;http://www.faithcomesbyhearing.com/audio-bible-ministry-releases-easter-story-podcast&quot;&gt;Audio Bible Ministry Releases The Easter Story Podcast&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>John,<br />
Thanks for the post.  Recently our non-profit got a Facebook profile and Cause (BibleFan.org).<br />
I tinkered around and then finally got serious.  In a matter of a month, we quadrupled our number of people in the cause, doubled our friends and raised $500.  Those all sound great, but I&#8217;ve put in hours to help this thing move along with the intent of helping 32 poor villages around the world.<br />
Our why is very important &#8211; to identify and communicate with the next generation of organizational supporters.<br />
It&#8217;s been fun, but this small bit of success has taken a lot of time and effort.  It&#8217;s worth counting the cost before jumping in.</p>
<p><abbr><em>Jon D. Wilke’s last blog post..<a href="http://www.faithcomesbyhearing.com/audio-bible-ministry-releases-easter-story-podcast">Audio Bible Ministry Releases The Easter Story Podcast</a></em></abbr></p>
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		<title>By: TransitionalTee (Teresa Basich)</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1809</link>
		<dc:creator>TransitionalTee (Teresa Basich)</dc:creator>
		<pubDate>Wed, 25 Mar 2009 20:42:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1809</guid>
		<description>Short but poignant post from &lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/johnhaydon&quot;&gt;@johnhaydon&lt;/a&gt; -- You Need A Better Reason: http://www.corporatedollar.org/2009/03/reason/</description>
		<content:encoded><![CDATA[<p>Short but poignant post from <a rel="nofollow" href="http://twitter.com/johnhaydon">@johnhaydon</a> &#8212; You Need A Better Reason: <a href="http://www.corporatedollar.org/2009/03/reason/" rel="nofollow">http://www.corporatedollar.org/2009/03/reason/</a></p>
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		<title>By: Hump Day Reading for the Restless Soul</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1806</link>
		<dc:creator>Hump Day Reading for the Restless Soul</dc:creator>
		<pubDate>Wed, 25 Mar 2009 06:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1806</guid>
		<description>[...] You need a better reason at Corporate Dollar [...]</description>
		<content:encoded><![CDATA[<p>[...] You need a better reason at Corporate Dollar [...]</p>
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		<title>By: johnscotthaydon</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-/#comment-1805</link>
		<dc:creator>johnscotthaydon</dc:creator>
		<pubDate>Tue, 24 Mar 2009 16:24:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1805</guid>
		<description>&lt;strong&gt;@Jason&lt;/strong&gt; - Thanks for stopping by. What impact on these tools does the depth and quality of the conversation have? Is there a different result from these two questions:

&lt;ol&gt;
	&lt;li&gt;What can &lt;em&gt;you&lt;/em&gt; do to support &lt;em&gt;our&lt;/em&gt; non-profit?&lt;/li&gt;

&lt;li&gt;What can &lt;em&gt;&lt;strong&gt;we&lt;/strong&gt;&lt;/em&gt; do to create a kick ass world?&lt;/li&gt; &lt;/ol&gt;</description>
		<content:encoded><![CDATA[<p><strong>@Jason</strong> &#8211; Thanks for stopping by. What impact on these tools does the depth and quality of the conversation have? Is there a different result from these two questions:</p>
<ol>
<li>What can <em>you</em> do to support <em>our</em> non-profit?</li>
<li>What can <em><strong>we</strong></em> do to create a kick ass world?</li>
</ol>
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		<title>By: Jason Dick</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1804</link>
		<dc:creator>Jason Dick</dc:creator>
		<pubDate>Tue, 24 Mar 2009 15:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1804</guid>
		<description>Some really great comments here. I have found that Facebook is a very useful resource for schools in creating and working with alumni groups.  Outside of this I am looking forward to see what they do with &quot;pages&quot; to increase their useablility.  Causes is another tool that can be used by your supporters to raising money and awareness for your organization.  I think that Causes is best used in conjunction with some kind of competition to encouarge supporters to give.

&lt;abbr&gt;&lt;em&gt;Jason Dick’s last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/ASmallChange/~3/4hTnkMUlXdE/&quot;&gt;Free Advertising for Your Nonprofit&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Some really great comments here. I have found that Facebook is a very useful resource for schools in creating and working with alumni groups.  Outside of this I am looking forward to see what they do with &#8220;pages&#8221; to increase their useablility.  Causes is another tool that can be used by your supporters to raising money and awareness for your organization.  I think that Causes is best used in conjunction with some kind of competition to encouarge supporters to give.</p>
<p><abbr><em>Jason Dick’s last blog post..<a href="http://feedproxy.google.com/~r/ASmallChange/~3/4hTnkMUlXdE/">Free Advertising for Your Nonprofit</a></em></abbr></p>
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		<title>By: frank</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1803</link>
		<dc:creator>frank</dc:creator>
		<pubDate>Tue, 24 Mar 2009 00:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1803</guid>
		<description>Common

... we all know the &quot;why&quot; is &quot;they heard it&#039;s cool and there is someone at the organization that wants to play with a new tool all day&quot; :)

It is true that a lot of organizations get an idea and want to be on Facebook and for good reason beinga that Facebook is growing by eight hundred trillion users a day. I think it makes a lot of sense for org&#039;s to get on Facebook. That doesnt mean they shouldnt plan, strategize, etc... Sometimes you just have to jump in, but that doest mean you jump in and leave it alone after that. &lt;a&gt;If you want to make impact you have to work at it no matter what the platform&lt;/a&gt;.

http://twitter.com/franswaa

&lt;abbr&gt;&lt;em&gt;frank’s last blog post..&lt;a href=&quot;http://twitter.com/franswaa/statuses/1378823517&quot;&gt;franswaa: Check out &quot;Balancing the PR Bubble&quot; http://www.waxingunlyrical.com/?p=264 by @shonali ... i for sure go off the grid at times&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Common</p>
<p>&#8230; we all know the &#8220;why&#8221; is &#8220;they heard it&#8217;s cool and there is someone at the organization that wants to play with a new tool all day&#8221; <img src='http://www.johnhaydon.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>It is true that a lot of organizations get an idea and want to be on Facebook and for good reason beinga that Facebook is growing by eight hundred trillion users a day. I think it makes a lot of sense for org&#8217;s to get on Facebook. That doesnt mean they shouldnt plan, strategize, etc&#8230; Sometimes you just have to jump in, but that doest mean you jump in and leave it alone after that. <a>If you want to make impact you have to work at it no matter what the platform</a>.</p>
<p><a href="http://twitter.com/franswaa" rel="nofollow">http://twitter.com/franswaa</a></p>
<p><abbr><em>frank’s last blog post..<a href="http://twitter.com/franswaa/statuses/1378823517">franswaa: Check out &#8220;Balancing the PR Bubble&#8221; </a><a href="http://www.waxingunlyrical.com/?p=264" rel="nofollow">http://www.waxingunlyrical.com/?p=264</a> by @shonali &#8230; i for sure go off the grid at times</em></abbr></p>
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		<title>By: johnhaydon (johnhaydon)</title>
		<link>http://www.johnhaydon.com/2009/03/reason/comment-page-1/#comment-1810</link>
		<dc:creator>johnhaydon (johnhaydon)</dc:creator>
		<pubDate>Fri, 20 Mar 2009 20:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.corporatedollar.org/?p=6461#comment-1810</guid>
		<description>&lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/GrantGriffiths&quot;&gt;@GrantGriffiths&lt;/a&gt; Thanks, bud. http://tinyurl.com/dnykt4</description>
		<content:encoded><![CDATA[<p><a rel="nofollow" href="http://twitter.com/GrantGriffiths">@GrantGriffiths</a> Thanks, bud. <a href="http://tinyurl.com/dnykt4" rel="nofollow">http://tinyurl.com/dnykt4</a></p>
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