Free eBook from Hubspot: How to Use Facebook for Business (and non-profits)

An increasing number of non-profits are expanding their social media efforts with Facebook Pages and Facebook Groups.

And for good reason:

Facebook is one of the largest social media sites on the web:

More than 200 million active users
More than 100 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is 35 and older

And their users are very active:

Average user has 120 friends on the site
More than 4 billion minutes are spent on Facebook each day
More than 30 million users update their statuses daily
More than 6 million users become fans of Pages each day

Hubspot, an inbound marketing company in Cambridge Ma. recently published a free book for businesses looking to use Facebook.

I was curious how useful “How to Use Facebook for Business” would be for my typical non-profit client, so I downloaded it (no email required!) and read through the 22-page guide.

“How to Use Facebook for Business” includes the following topics – all very useful for any non-profit:

Why you should be on Facebook – business value overview (also applies to non-profits!)
Facebook’s ad builder can be used to research potential supporters by filtering on age, location and interests.
How to create an engaging Facebook Page to encourage wall comments – seen by all of commenter’s friends.
How to use the FBML application to add HTML content to your page (also see this video tutorial).
How to get search engine credit from Facebook with the HTML application.
Using Facebook’s analytics to measure traffic on your Facebook Page.
A Facebook reference guide and glossary.

I found these two pages particularly useful: