YouTube added a feature that could enable non-profits to easily raise money or call actions using video. The Call-To-Action Overlay creates a semi-transparent pop-up at the bottom of a Youtube video screen with a hyperlink to any external website. You could link to a donation page, your non-profit’s blog, a petition, or even a volunteer sign-up page.
This new feature will increase the likelihood of people taking action from your video. For example, a video showing children playing in a newly constructed schoolyard in Mozambique could have a link where viewers can take part in building more schools.
These overlays can also be set to appear at a specific moment in the video. For example, when a voiceover asks the viewer to help build more schools for children.
This makes links sexier
- The link is right in front of the user – not in their peripheral vision
- The Call-To-Action popup can appear when the viewer asked to take action
- The user’s eyes will be drawn to the sudden appearance of the overlay
The web is an interactive medium, where folks feel the need to click links in order to glean the most utility and value. The Call-To-Action overlay should work much better than just putting a link in the video summary or asking folks to manually type another URL in the browser.
Leverage your Steven Spielbergs
Are some of your raving fans good at making videos? Then check out the post written by Amy RS Ward titled “YouTube calls for video volunteers to help nonprofits”. This new volunteers program, in concert with the Call-To-Action Overlay technology described above, will engage your existing “fundraisers” in a very powerful ways!