Comments on: The Future of Engagement: Social Media and Cause Marketing by @scottyhendo http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/ Social media marketing for small non-profits Fri, 10 Feb 2012 03:47:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ukjobs http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/comment-page-1/#comment-4512 ukjobs Thu, 03 Dec 2009 16:44:28 +0000 http://www.johnhaydon.com/?p=8862#comment-4512 Hi, i read your comments and i am trying to understand it's very good your are sharing your thoughts. Hi, i read your comments and i am trying to understand it's very good your are sharing your thoughts.

]]> By: ukjobs http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/comment-page-1/#comment-4253 ukjobs Thu, 03 Dec 2009 11:44:28 +0000 http://www.johnhaydon.com/?p=8862#comment-4253 Hi, i read your comments and i am trying to understand it's very good your are sharing your thoughts. Hi, i read your comments and i am trying to understand it's very good your are sharing your thoughts.

]]> By: ScottyHendo http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/comment-page-1/#comment-3680 ScottyHendo Mon, 31 Aug 2009 15:31:23 +0000 http://www.johnhaydon.com/?p=8862#comment-3680 Thanks, @franswaa and @dannybrown, for your comments. <br><br>@franswaa Glad to know our blogging made an impact. We felt it was a vital piece of demonstrating the progress we were making toward the goal and the growing circle of support.<br><br>@dannybrown Without a doubt, no matter of marketing can compensate for an uninspiring cause. I reached out to Share Our Strength to serve as our national non-profit partner for their focus on childhood hunger and their solid online presence. <br><br>As Ed Nicholson from @TysonFoods said, let's make the cause the sun and we can be like moon reflecting in its brilliance. Thanks, @franswaa and @dannybrown, for your comments.

@franswaa Glad to know our blogging made an impact. We felt it was a vital piece of demonstrating the progress we were making toward the goal and the growing circle of support.

@dannybrown Without a doubt, no matter of marketing can compensate for an uninspiring cause. I reached out to Share Our Strength to serve as our national non-profit partner for their focus on childhood hunger and their solid online presence.

As Ed Nicholson from @TysonFoods said, let's make the cause the sun and we can be like moon reflecting in its brilliance.

]]> By: Danny Brown http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/comment-page-1/#comment-3670 Danny Brown Sun, 30 Aug 2009 21:31:57 +0000 http://www.johnhaydon.com/?p=8862#comment-3670 While you know I'm a firm believer in cause marketing, Scott, I think a lot of what made Pledge to End Hunger such a success along with Share Our Strength is the story. You'd have to be a pretty cold human being to not be moved by the idea that there are so many hungry kids in the U.S., one of the (supposedly) richest nations on the planet.<br><br>The fact that you made it easy to give and visual, while keeping the human story angle ("you just fed X thousand kids in Austin") made a huge impact on why it was such a success. While you know I'm a firm believer in cause marketing, Scott, I think a lot of what made Pledge to End Hunger such a success along with Share Our Strength is the story. You'd have to be a pretty cold human being to not be moved by the idea that there are so many hungry kids in the U.S., one of the (supposedly) richest nations on the planet.

The fact that you made it easy to give and visual, while keeping the human story angle (“you just fed X thousand kids in Austin”) made a huge impact on why it was such a success.

]]> By: frank barry http://www.johnhaydon.com/2009/08/future-engagement-social-media-marketing/comment-page-1/#comment-3665 frank barry Sun, 30 Aug 2009 17:17:12 +0000 http://www.johnhaydon.com/?p=8862#comment-3665 This is an interesting read. Especially after seeing the pledge to end hunger happen. It was a great initiative and I LOVE that the team promoted it at SXSW. <br><br>From what I saw there were 3 core pieces that helped this project be successful from an online perspective.<br><br>1) Utilize online tools<br>2) Make it simple for people to take some sort of action and give if they have the ability<br>3) Connect with influencers to help spread your message<br><br>I also loved that the team blogged regularly to keep everyone informed on the progress of the project! What a great way to keep those that are supporting you engaged and excited about the work.<br><br><a href="http://twitter.com/franswaa" rel="nofollow">http://twitter.com/franswaa</a> This is an interesting read. Especially after seeing the pledge to end hunger happen. It was a great initiative and I LOVE that the team promoted it at SXSW.

From what I saw there were 3 core pieces that helped this project be successful from an online perspective.

1) Utilize online tools
2) Make it simple for people to take some sort of action and give if they have the ability
3) Connect with influencers to help spread your message

I also loved that the team blogged regularly to keep everyone informed on the progress of the project! What a great way to keep those that are supporting you engaged and excited about the work.

http://twitter.com/franswaa

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