Comments on: 16 reasons why traditional marketing executives want your social media plan to fail

By: John Haydon

John Haydon — Tue, 29 Sep 2009 05:18:43 +0000

Thank you sir!

By: John Haydon

John Haydon — Tue, 29 Sep 2009 05:17:24 +0000

I don't think we're in disagreement here. In my experience, there is a culture clash between marketers who believe in “pushing and controlling” a message and the wants/needs of actual customers using social tools to ask for more connection, belonging and collaboration. This post is simply one man's rant on this trend.

By: johnhaydon

johnhaydon — Tue, 29 Sep 2009 01:18:43 +0000

Thank you sir!

By: johnhaydon

johnhaydon — Tue, 29 Sep 2009 01:17:24 +0000

By: pratapdsingh

pratapdsingh — Mon, 28 Sep 2009 06:52:20 +0000

John,

I am not sure why a marketing executive would want a social media plan to fail. No marketer would ever want his brand and/or plan to fail. In my opinion the social media evangelists are wrong to label "traditional media" as "traditional marketing" (I still dont understand what is "traditional" about marketing) and make it appear like "traditional marketers" are incapable of managing social media marketing.

Social media is only a new communications and engagement channel for brand communications. Without traditional marketing social media can never be a success for any brand. Marketers are not ready for social media not because they dont understand it but because of the things that they need to do to make it a success. They need a marketing plan and not a media plan for social media to succeed.

I share my perspectives on marketing and social media in my posts "Marketing priority for social media success" http://bit.ly/llzXc , "Traditional media is possibly dying; not traditional marketing http://bit.ly/aM2Ue and "Consumers were in charge even before social media" http://bit.ly/SRXOn

By: brandmind

brandmind — Sun, 27 Sep 2009 17:59:20 +0000

Lots to like about this post. With or without the flue, the points you make are dead on and to one degree or another hold much truth. Bravo.

By: johnhaydon

johnhaydon — Thu, 24 Sep 2009 21:05:29 +0000

Hey Tobin – thanks for stopping by. I actually don't own a TV.

By: Tobin Truog

Tobin Truog — Thu, 24 Sep 2009 17:50:48 +0000

John – I hope you are feeling better. You amaze me! Able to write a kick-butt post while you are sick…amazin'!

I particularly connect with #14. It gets back to the idea that people will know about you and your company before they ever come to your website.

Also – the other night I am watching tv and I just finally turned it off. Not because of the shows, but because I realized that I am personally insulted by crappy commercials from those ridiculous “marketing departments.” I had had enough.

By: JonClements

JonClements — Thu, 24 Sep 2009 11:47:36 +0000

Like it John, and sorry I've only just found your post.
I had an interesting exchange of views on our blog on this topic, clearly demonstrating that emotions are running high!

http://pr-media-blog.co.uk/social-media-wars-le...

By: Weekly summary of real estate news, Memphis comments, and other interesting stuff – September 23rd | Memphis Real Estate Buzz

Thu, 24 Sep 2009 04:13:09 +0000

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