Your organization has included Youtube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers, or sign a petition (Regular users can only link to other Youtube videos).
I wrote about the “Call To Action” layover feature back in July, but it now appears that Youtube has amped up the feature to include:
1. Prettier Links
2. Whenever and wherever you want them to appear
3. Linked images within the video
So what does this mean for your non-profit? It means more clicks, as long as you use them creatively and with a sense of adventure. Funny how it always comes back to you, huh.