On Wednesday, I attended a webinar by See3 Communications called “YouTube for non-profits” – and I’m mighty glad I did! Unlike many free webinars that give attendees broad-brush concepts with very little take away, See3 left the attendees with YouTube “HowTos” that can be immediately applied.
The biggest light bulb for me was how linkable annotations can be used to create a more powerful user experience on YouTube. In Michael Hoffman’s words, this feature is a “game changer” for nonprofits. I’ve written a couple of posts on the linkable annotation feature in Youtube before, but after listening to Michael, I finally understand exactly why it’s a “game changer”.
Choose a Different Ending
The video below uses linkable annotations to create a highly interactive “video game” where viewers decide the storyline:
Imagine creating a video that viewers are eager to share with their friends (“John! You’ve got to see this cool video!”). More sharing, means more visibility. More visibility means more supporters. You get the idea…
How to get the most out of YouTube
The “YouTube for non-profits” presentation covers everything your non-profit needs to know in order to get the most out of YouTube. Why YouTube matters, getting started, creating and customizing your profile, how to shoot a video and more.
You can watch “YouTube for non-profits” presentation for free on the See3 website. You also might find value in my video tutorial on “How to customize your Youtube theme“.
