Joe Waters is the Director of Cause Marketing for Boston Medical Center. Each year his team creates Halloweentown, family-friendly event that will raise over $800,000 for BMC. Their success is the result of cause marketing, where non-profits and corporations work together to create value (money, exposure, new donors / customers) for each other.
In this video interview, I ask Joe:
- What is cause marketing?
- How does Boston Medical Center use cause marketing?
- How does cause marketing create cross-promotion for corporations?
- How will you measure Social Media ROI?
- How can a non-profit get started with cause marketing?