Yesterday I received a very funny email from Chris Garrett.

Apparently, the launch of the new and improved Authority Blogger course didn’t go so well. Links to pages didn’t work, product pages were too cluttered and ordering was confusing.

People were frustrated. Poor Chris.

What I found funny was Chris’s response to what most people would consider a complete nightmare.

I was one of the first people to take his Authority Blogger course (of which I am also an affiliate). Soon after, Chris and I partnered on a few webinars for non-profits and eventually started nonprofitworkshop.com, which has been in a soft launch mode for over six months

He’s one of the most sincere and people I’ve ever met, and he stands behind everything he does.

Kill them with value

What I’ve continued to learn from Chris, over and over again is this: Offer way more value than your customers would ever expect, and you will have them for life.

So after I stopped laughing at how ironic it was that the internet Gods would poop on Chris’s Authority Blogger launch, I took a closer look at how brilliantly he handled things.

Check out Chris’s email with my comments.

Photo by Lisa Moffatt