During yesterday’s Philanthropy.com chat on using Twitter for building community, Tim Hite asked “This week Google will start searching Twitter for real-time search results. How will that impact the way nonprofits should use Twitter?”
For those who don’t know, the live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before.
This this will impact your non-profit in three ways:
- Conversations happening on Twitter will get much more attention.
- Search culture will come to expect real time results.
- Stakeholders will expect your non-profit to be in conversations on relevant trending news topics.