Eleven Simple Stats That Must Be Measured On Your Facebook Page (Day 5)

facebook heart1 Eleven Simple Stats That Must Be Measured On Your Facebook Page (Day 5)This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we measured Twitter stats. Today we’ll measure stats (called Insights) on your Facebook Page with the purpose of setting a benchmark only.

If you don’t have a Facebook Page, and want to start building one, please read these posts:

If you do have a Facebook Page, let’s get started.

First, you want to get a sense of where you’re at with your Facebook Page – soley for setting a current benchmark. With that in mind, let’s keep our focus limited to eleven stats:

1. Number Of Facebook Fans

facebook page - number of fans

This is an obvious measurement. When someone fans your page, it means that they’ve opted-in to receiving messages about your non-profit or business. Documenting fan growth every couple of weeks can mean three things:

  • People are finding our Facebook Page (duh)
  • People find our content valuable
  • People might even be sharing our content

No fan growth is not good.

The next ten measurements can be found by clicking on “Insights” for your Facebook Page:

Facebook Page View Insights

2. Number Of Facebook Wall Posts

Wall posts by fans is one the biggest indicators of engagement. Count the number of wall posts by fans only (don’t count your own).

Facebook Page Wall Posts

3. Interactions On Your Facebook Page

Total number of total comments, Wall posts, and likes. A broader indicator of engagement.

4. Interactions Per Post On Your Facebook Page

Average number of comments, Wall posts, and likes generated by each piece of content you post.

5. Post Quality On Your Facebook Page

Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
Posts: Number of posts your Page has made either on the Wall or in video.

6. Page Views On Your Facebook Page

Facebook Page views

Number of times your Page has been viewed by Facebook users.

7. Stream CTR / ETR On Your Facebook Page

This feature is not available yet, but when it is, it will provide you with a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR.

8. Media Consumption On Your Facebook Page

Facebook Page Media Consumption

Total number of photo views, video plays and song plays.

9. Discussion Posts On Your Facebook Page

Total number of discussions started by fans of your Facebook Page (if app is used).

10. Reviews On Your Facebook Page

Number of times your Page has been rated in the Reviews application (if used).

11. Demographics of Facebook Page Fans

Facebook Page Demographics

This is a comprehensive but simple report about the gender and age of your fans.

Homework: Capture these 11 Facebook Page stats in an excel spreadsheet. Update as often as you like, but at least note the date when you collected today’s homework.

If you don’t want to miss out on the 31 Day Challenge To Optimize Your Blog With Social Media, please sign up here.

Posted January 5, 2010
  • I don't have a Facebook, but I am planning on creating one. So should I wait til I have a lot of friends and then create a Facebook page or should I just do everything at once?
  • I would do it now. That way you at least reserve the property.
  • Great post, John! I'm reposting on my Fan Page (my peeps will love you) and Twitter, too. Thanks for sharing such brilliance.
  • Ali - Thank you for stopping by!
  • Hi John!! Excellent post - I'm a big fan of Facebook fan pages. LOL. And there's plenty to measure.

    OH! Let's add a 12th aspect to measure: if you have an email opt-in box (via an app like Static FBML), number of email subscriptions directly from your fan page! :)

    I'm sharing this with my peeps! :)
    Keep up the great work.
    Cheers,
    @marismith
  • @marismith - Brilliant. Very easy to do with services like Aweber where you can create a unique list specifically for the Facebook Page.
  • So are you saying a fan page or a business page is a necessity? I'm just trying to optimize my blog, but I don't have a business...yet
  • dlpetry
    John, I'm loving this series as an absolute neophyte. I have a FB page that I put up awhile back, and I don't see the Insights option. The page is http://bit.ly/6tAQEm This is not the page I will be eventually using for my blog/business, but I would like to see what has happened on it over the last year or so.
  • That's not a Facebook Page, it's a Group which does not have analytics. :-(
  • That was sobering. I started with a normal Facebook profile and my business connections haven't moved over to my page - it might as well not exist, though the rating for post quality isn't bad.
  • excellent, then I need to do that! thanks!
  • Anytime, Amelia!
  • so, if I have a personal facebook page, I can add a page for my business?
  • If you have a personal profile (like everyone on the planet does), then yes, you can create a business page.
  • Such a great post John! You're absolutely on point to teach people to measure, because they need to focus their efforts :-) Thanks for the series!
  • Thanks, Maria. Maybe I'm kinda simple-minded, but whenever someone asks me for directions, I always ask "Where are you driving from?".
  • I need a Facebook Fan page!!!
  • Search my blog for "Facebook Page". You'll find tons of resources to help you get started.
blog comments powered by Disqus