How To Grow Your Blog With Guest Posting (day 14)

This is day 14 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday Danny Brown spoke about nurturing your community, today I thought I’d say a few words (in the flesh) about guest posting…

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In this 2 minute video, I talk about why guest blogging is critical to your blog. Read more about guest post strategies by clicking on the link below the video.

How To Use Guest Posting To Double Your Your Blog Traffic and Subscribers

Homework: Spend 2 minutes and $7 on Chris Garrett’s book about using guest posting to get more subscribers (no affiliate link here!) and start thinking about your guest posting strategy.

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  • tophersimpson

    Interesting. Your video has given me a few things to think about! Thanks for the post.

  • frankdickinson

    This is why I love the blogging community – because people like John are interested in “collaboration not competition” and they see the community as a web of chain links linked together in support of one another.

    Well done my friend – I stand in support of you.

    • http://www.johnhaydon.com John Haydon

      And me of you!

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    No question, John, guest posting is a win-win-win: for the blog owner, for the guest blogger, and for the audience that benefits from exposure to a broader range of voices and opinions, new paths to explore, new people to connect with, new ideas… “natural chain”: I like that image very much.

    • http://www.johnhaydon.com John Haydon

      Thanks! Links…. chains. Not brilliance on my part, for sure. ;-)

      • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

        Funny man, John! Actually, it's the modifier “natural” that's important here… and that comes in nicely with Ivan's suggestion for working with bloggers outside your immediate subject area, doesn't it? Thinking of “natural” extensions when looking for broader opportunities for guest posting: wine + food, but not so much wine + LEGO ;)

      • http://www.johnhaydon.com John Haydon

        I'm thinking mind-map (Damn that Chris Garrett!) – Parallel extensions or branches (wine / cheese) or linear extensions or branches (wine / wine glasses).

  • http://www.ivanwalsh.com Ivan Walsh

    Hi John,

    One tactic is to work with bloggers/writers outside your area.

    For example, if you write about Wine, you can try to work with people in the Food, Travel, Health, Gift industries etc.

    You can give them something, i.e. a fresh perspective, that they may not currently have and hopefully they can return the compliment.

    • http://www.johnhaydon.com John Haydon

      Ivan – excellent point. The only issue I could see if going too far outside your area, like inviting someone to blog about Legos on a wine blog. Not good for SEO – or the readers. Although legos might be a fun drinking game. ;-)

  • http://www.ivanwalsh.com Ivan Walsh

    Exactly, the trick is to balance your offering without diluting (no pun intended!) your core message.

    fwwi did you see this re Lego? http://arstechnica.com/gaming/news/2010/01/lego…

    • http://www.johnhaydon.com John Haydon

      Dan Zarrella wrote a post about combined relevance, which addresses this balance in a strategic manner.

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    Funny man, John! Actually, it's the modifier “natural” that's important here… and that comes in nicely with Ivan's suggestion for working with bloggers outside your immediate subject area, doesn't it? Thinking of “natural” extensions when looking for broader opportunities for guest posting: wine + food, but not so much wine + LEGO ;)

  • http://www.johnhaydon.com John Haydon

    Ivan – excellent point. The only issue I could see if going too far outside your area, like inviting someone to blog about Legos on a wine blog. Not good for SEO – or the readers. Although legos might be a fun drinking game. ;-)

  • http://www.ivanwalsh.com Ivan Walsh

    Exactly, the trick is to balance your offering without diluting (no pun intended!) your core message.

    fwwi did you see this re Lego? http://arstechnica.com/gaming/news/2010/01/lego…

  • http://www.wildapricot.com/blogs/newsblog/default.aspx Rebecca Leaman

    Funny man, John! Actually, it's the modifier “natural” that's important here… and that comes in nicely with Ivan's suggestion for working with bloggers outside your immediate subject area, doesn't it? Thinking of “natural” extensions when looking for broader opportunities for guest posting: wine + food, but not so much wine + LEGO ;)

  • http://www.johnhaydon.com John Haydon

    Dan Zarrella wrote a post about combined relevance, which addresses this balance in a strategic manner.

  • http://www.johnhaydon.com John Haydon

    I'm thinking mind-map (Damn that Chris Garrett!) – Parallel extensions or branches (wine / cheese) or linear extensions or branches (wine / wine glasses).

  • gacconsultants

    Nice John!

    COMMUNITY – collaboration, team work, support, effort, learning, sharing, development, innovation, connecting and creating value for bloggers, those that would like to start blogging, subscribers of blogs and the growing number of visitors to blogs. Now that is something fulfilling and worthwhile to be part of!

    Thanks John :)

  • Me Sterlla

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