Comments on: Optimize your Online Giving for the Social Web (Day 9)

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By: Optimize your Online Giving for the Social Web (Day 9) – Johnhaydon.com | Social Media Fundraisers

Tue, 16 Mar 2010 03:23:16 +0000

[...] Optimize your Online Giving for the Social Web (Day 9) – Social media and inbound marketing fo…. Share and [...]

By: Brenna Holmes

Brenna Holmes — Tue, 09 Feb 2010 14:41:15 +0000

I know I'm coming really late to the comments party, but I still wanted to post nonetheless. First off, great tips, truly simple, and invaluable. Second, Beth's comment about having a platform you can't control, is sad and far too often true for nonprofits. Many smaller nonprofits try to do it all in-house in order to save money, but this often leads to a lot more pain and frustration in the long run with an overworked IT department in full control of direct response webpages, as well as often times multiple databases.

If fundraisers can't make quick and easy changes to their webforms to test and optimize, then the best advise in the world is useless to that organization. Technology should always FOLLOW strategy and thus we should strive for strategy that is platform agnostic and technology that gives marketers/fundraisers the fluidity and flexibility that we need in order to do the most for our organizations. John/Frank, any thoughts or advise on how nonprofits can best approach the strategy/technology issue?

By: How to make giving on your site more social | Socialbrite

How to make giving on your site more social | Socialbrite — Thu, 14 Jan 2010 02:45:19 +0000

[...] Cross-posted from JohnHaydon.com. [...]

By: frank barry

frank barry — Mon, 11 Jan 2010 20:16:57 +0000

Hey Amy! Thanks for stoppin' by and sharing additional resources

I'm with you. Social proof is the way of the future web when it comes to online giving, community, etc… I'm sure there will be a lot of variation and different perspectives on it, but, as seen in recent campaigns like Tweetsgiving or the Summer of Social Good, it's only going to grow more relevant.

By: frank barry

frank barry — Mon, 11 Jan 2010 20:16:07 +0000

Hey Amy! Thanks for stoppin' by and sharing additional resources

By: Amy Sample Ward

Amy Sample Ward — Mon, 11 Jan 2010 12:59:21 +0000

Thanks, guys!
These are great, succinct points - I'll be pointing people to this post for sure.
I think the idea of social proof is an interesting one for organizations to explore, especially those who are already working on the other areas you discuss and may be looking specifically at ways to bump up their already existing online fundraising presence. Looking at your organization (to someone in an organization or working on a campaign), how would a visitor "know" that they are part of your community and part of your solution by donating? Show them!

Here's a recent presentation I did that specifically discusses how organizations can respond to fundraising campaigns that they don't start:
http://amysampleward.org/2009/12/08/the-future-...

Here are a couple other report-related posts that may be interesting:
http://amysampleward.org/2008/04/25/online-fund...

http://amysampleward.org/2009/10/18/2009-ecampa...

By: ramartijr

ramartijr — Sun, 10 Jan 2010 23:15:04 +0000

Yes Frank, I read that in your post and it didn't really sink in until I was thinking about it later. Once a donor ( or someone interested ) is engaged and THEY start sharing and spreading the word- wow! That is powerful. Thanks for restating it. ( It takes me a while to let stuff sink in…Lol)

By: frank barry

frank barry — Sun, 10 Jan 2010 20:37:11 +0000

Glad it was useful for ya Paul. That's always nice to hear.