To bad that you can't change a page name if you already created it. I've created a Facebook page for my website, and now has more than 7000 fans, but is just my website name.
On another note, I've been trying to implement Disqus on my blog http://buzzmedia.com.my. Unfortunately I couldn't import my existing comment and customer support totally ignored me. How was your experience?
David - I tried to implement Disqus on my WP blog and the same thing happened to me. I could never import existing comments and the comments that were on the site disappeared. I tweeted @disqus and they responded, but didn't really help.
John - another awesome video, and it's really best shown in visuals. Great tip - hadn't thought about extending the FB Page's name before. Thanks!