Facebook Win Against Google – What It Means For You

In January, Facebook had more visits than Google – about 92 million more visits. Then in February, this spread grew to about 276 million.

Facebook trounced on and then pummeled Google.

Some think that this milestone simply signals an escalating competitive battle between Facebook and Google.

But as I mentioned in a recent webinar, it’s really not about Facebook and Google at all.

Think about it. Google is the search beast and Facebook is the sharing beast. We are now sharing more than searching. We are now relying on recommendations from friends more than what we can find on our own through search. And as you can see in the graph, it will only be increasing.

What does this mean for your nonprofit?

Creating content that is optimized for Google is very important. After all, you do want to get found! But you also want to create content that’s optimized for sharing:

• Photos And Videos – Photos and videos tend to get shared more than text. Pictures say a thousand words, and videos say a thousand pictures.
• Headlines are Everything – When someone see a link on Twitter or Facebook, the headline is often the only factor that makes them click through. Be creative with short, pithy headlines.
• Be Concise – When was that last time you shared a 1,500 word article with your friend on Facebook? Keep it short.
• Previews - If you do have a novel-length article to share, try writing a one paragraph preview with a “read more” link.
• Bite-sized – Bit-sized means that “short and sweet” also has to have nutritional utility. Content that can be easily and instantly utilized is more likely to be passed around.

How have you made your content more sharable?