If you’re using a Facebook Page to raise awareness and money for your nonprofit, check out these Facebook Page tips from Randi Zuckerburg (Thanks to Frank Barry of Blackbaud!).
- Nonprofits need to get a Facebook Page (very different from a Group)
- Use the Causes application to collect donations on Facebook (read “Do Facebook Cause work?“).
- Use photos to increase engagement. Because Facebook is global, photos may be the only way to communicate international visitors.
- Use video to respond to your fans. Bill Clinton answers wall posts with a personal video!
- Take advantage of detailed Facebook Page stats (insights) to fine-tune your Facebook strategy.
