YouTubes Makeover Seeks To Amp Up Engagement

YouTube rolled out an entirely new design to video pages – aimed at increasing engagement. Igor Kofman and Shiva Rajaraman of YouTube wrote that the design gets back to the “reason why you came to YouTube in the first place — the video — and all the ways you engage with content and creators.”

YouTubes new redesign – an overview

Below are 6 screen shots followed by a video tour of the new design.

The Uploader – It’s now easier to subscribe to a user and see all the videos. In the example below, the user (thebionicle43) has uploaded 16 videos. Clicking on the double-down arrow expands a view of these videos.
YouTubes Makeover Seeks To Amp Up Engagement
Video Size – You can now make a video wider or expand to full screen view.
YouTubes Makeover Seeks To Amp Up Engagement
Thumbs Up Or Down – Following Facebooks “like” example, YouTube has trashed it’s 5-star rating system in exchange for a simple “Thumbs Up” or “Thumbs Down” rating. This will be much easier for you to see which videos people prefer, and who prefers them!
YouTubes Makeover Seeks To Amp Up Engagement
Favorites and Playlists – YouTube has simplified the process of marking a video as a favorite or adding it to a playlist. A single “Save To” button enables either choice.
YouTubes Makeover Seeks To Amp Up Engagement
Sharing – Posting on Twitter and Facebook is now much easier for viewers. This means that it’s even more important for nonprofits to develop a presence on Facebook and Twitter.
YouTubes Makeover Seeks To Amp Up Engagement
Underbar - The sidebar vloggers used to point to on the right-hand side? Now it’s collapsed under the video. Again, the intention here is to make the video page uncluttered.
YouTubes Makeover Seeks To Amp Up Engagement

A quick tour:

Also check out the overview of these changes from YouTube.

Learn how one nonprofit increased their online fundraising by 1,400%!

fotolia_32437240_s-gif

Learn the tools, tactics, messaging, and website tweaks that created thier explosive result!

Comments