http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/ Social media marketing for small non-profits Fri, 10 Feb 2012 03:47:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6932 Kacy Maxwell Thu, 22 Apr 2010 20:47:42 +0000 http://www.johnhaydon.com/?p=11471#comment-6932 I thought the initial roll out was just going to be in search areas, but the day after it was announce, I was scrolling through my lists on my Hootsuite Android app and saw a sponsored tweet by the "New York Times." It was completely yellow and caught my attention. I do appreciate the attempt to make advertisers create interesting content in order to advertise, but this is what brands and non-profits should already be doing for free with their twitter feeds. People may develop an aversion to "Yellow Tweets" moving forward and begin to ignore them over other tweets from those they follow...if that is the case, a non-profit's tweets are going to become even more important! I thought the initial roll out was just going to be in search areas, but the day after it was announce, I was scrolling through my lists on my Hootsuite Android app and saw a sponsored tweet by the “New York Times.” It was completely yellow and caught my attention. I do appreciate the attempt to make advertisers create interesting content in order to advertise, but this is what brands and non-profits should already be doing for free with their twitter feeds. People may develop an aversion to “Yellow Tweets” moving forward and begin to ignore them over other tweets from those they follow…if that is the case, a non-profit's tweets are going to become even more important!

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6934 John Haydon Thu, 22 Apr 2010 20:31:25 +0000 http://www.johnhaydon.com/?p=11471#comment-6934 I'm impressed at how they approached this as well. I'm impressed at how they approached this as well.

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6933 Richard Allan Marti Jr Thu, 22 Apr 2010 20:11:11 +0000 http://www.johnhaydon.com/?p=11471#comment-6933 I am looking forward to it. It is like a constant voting process. Good stuff that is shared will stay and the pushy ads will fade away. Twitter made some interesting choices balancing content creators and consumers. Kudos to Twitter for skillfully navigating that thorny issue.<br>Communities will share what is important to them and I think they have an opportunity to rise to the top. I am looking forward to it. It is like a constant voting process. Good stuff that is shared will stay and the pushy ads will fade away. Twitter made some interesting choices balancing content creators and consumers. Kudos to Twitter for skillfully navigating that thorny issue.
Communities will share what is important to them and I think they have an opportunity to rise to the top.

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6081 Kacy Maxwell Thu, 22 Apr 2010 16:47:42 +0000 http://www.johnhaydon.com/?p=11471#comment-6081 I thought the initial roll out was just going to be in search areas, but the day after it was announce, I was scrolling through my lists on my Hootsuite Android app and saw a sponsored tweet by the "New York Times." It was completely yellow and caught my attention. I do appreciate the attempt to make advertisers create interesting content in order to advertise, but this is what brands and non-profits should already be doing for free with their twitter feeds. People may develop an aversion to "Yellow Tweets" moving forward and begin to ignore them over other tweets from those they follow...if that is the case, a non-profit's tweets are going to become even more important! I thought the initial roll out was just going to be in search areas, but the day after it was announce, I was scrolling through my lists on my Hootsuite Android app and saw a sponsored tweet by the “New York Times.” It was completely yellow and caught my attention. I do appreciate the attempt to make advertisers create interesting content in order to advertise, but this is what brands and non-profits should already be doing for free with their twitter feeds. People may develop an aversion to “Yellow Tweets” moving forward and begin to ignore them over other tweets from those they follow…if that is the case, a non-profit's tweets are going to become even more important!

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6080 John Haydon Thu, 22 Apr 2010 16:31:25 +0000 http://www.johnhaydon.com/?p=11471#comment-6080 I'm impressed at how they approached this as well. I'm impressed at how they approached this as well.

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6079 Richard Allan Marti Jr Thu, 22 Apr 2010 16:11:11 +0000 http://www.johnhaydon.com/?p=11471#comment-6079 I am looking forward to it. It is like a constant voting process. Good stuff that is shared will stay and the pushy ads will fade away. Twitter made some interesting choices balancing content creators and consumers. Kudos to Twitter for skillfully navigating that thorny issue.<br>Communities will share what is important to them and I think they have an opportunity to rise to the top. I am looking forward to it. It is like a constant voting process. Good stuff that is shared will stay and the pushy ads will fade away. Twitter made some interesting choices balancing content creators and consumers. Kudos to Twitter for skillfully navigating that thorny issue.
Communities will share what is important to them and I think they have an opportunity to rise to the top.

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6073 John Haydon Thu, 22 Apr 2010 11:57:06 +0000 http://www.johnhaydon.com/?p=11471#comment-6073 I don't think there will be much since this approach doesn't disrupt the<br>user experience. I don't think there will be much since this approach doesn't disrupt the
user experience.

]]> http://www.johnhaydon.com/2010/04/how-will-promoted-tweets-impact-your-nonprofit/comment-page-1/#comment-6072 beautifultomorrow Thu, 22 Apr 2010 05:09:43 +0000 http://www.johnhaydon.com/?p=11471#comment-6072 I think it will be interesting to see how Twitterers will react to promoted tweets. Since Twitter has no ads, I wonder if there will be any backlash to these paid messages. I think it will be interesting to see how Twitterers will react to promoted tweets. Since Twitter has no ads, I wonder if there will be any backlash to these paid messages.

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