Tomorrow I’m giving a free webinar with CharityHowTo called “What the New Changes to Facebook Mean for Your Nonprofit“. One thing I’ve been asking nonprofits is how critical blogging will become in the Age Of Facebook.
If your nonproft hasn’t decided to start a blog yet, Facebook users might soon make the decision for you. As Social Graph plugins multiply accross the web like rabbits on viagra, users will expect a similar social experience during their visit on your site.
When color TV came out, no one wanted black and white anymore.
Visitors will expect personalized recommendations based on what they and their friends like. They’ll expect consistently fresh content that they can share recommendations about with their friends. And this is exactly where blogs have a distinct advantage over many website platforms.
Has blogging just become more critical?
The more content you produce, the more people share it on Facebook – which obviously gives blogging more importance as a CMS. Over the years, blogs have evolved into robust content publishing tools that are easy to maintain (when compared to traditional websites).
In the case of the new Facebook Platform, having a WordPress blog gives you three distinct advantages over traditional template-style websites.
- Content Creation – Blogs allow you to quickly and easily create valuable AND SHARABLE content in a consistent manner – something people can keep coming back to “like”.
- Ease Of Use – The new Social Graph plugins is the tip of the iceberg. As Web 3.0 evolves at an increasingly faster pace, nonprofits will be seeking cost effective ways to keep up with evolving technology on their website. WordPress allows users without any technology skills to implement plugins in a painless manner.
- Lighting Speed – The Live Stream plugin allows you to create a platform for a live chat on your website. For example, if there is an event that impacts your org, you can quickly create a Page within WordPress where your community can gather to discuss.
- Development Community – Blog platforms (mainly WordPress) have development communities that are building free software all the time – and quickly. For example, when Facebook announced the new plugins, several blog posts were published about tweaking the code so that it would work with dynamic URLs (blog posts). Coding sucks and I knew that within two days, someone would make a plugin to add the new “like” button. There were 7 plugins within a day or so.
“I’ve definitely seen an increase in traffic to our website since we started blogging, and we’ve reached a different audience in our community, too. It’s enabled us to spotlight individuals, programs, issues and agencies. There is so much flexibility and it offers a completely different level of engagement to our readers.”
So that’s what Mickey and I think.What do you think?