When FourSquare started getting traction, I wrote a post called: “Where’s my effin bagel Panera Bread?”. If you’ve got regular customers, let them know you love them. FourSquare makes this easy.
How Starbucks uses FourSquare
This morning when I checked into Starbucks, I noticed their ad for a $1 off a Frappucino for their most loyal customers..
Not much of an incentive, but at least it’s better than no bagel.
This is exactly how I saw retailers using FourSquare over eight months ago. Panera still doesn’t get it – probably because they aren’t listening.
Cause marketing twist
Joe Waters is the King of “point-of-sale” cause marketing. He should get a Mayor badge on his blog for writing the most blog posts about FourSquare. I imagine that Joe can come up with many more ways for nonprofits to use FourSquare.
One way nonprofits can raise money with FourSquare
Instead of the “special” for the Mayor, let’s imagine a message about a $10 POS donation to a local non-profit, with a match from the retailer once a certain dollar amount is reached. The message could be updated weekly with updates:
“…So far, 117 people have donated $1,170. Our store will making a matching donation once we hit $2,000.”
The nonprofit can then promote their FourSquare fundraiser to their email contacts and Facebook connections who live in that city.
This kills four birds with one stone:
- Creates awareness of the campaign among local FourSquare users.
- Drives foot traffic and sales for the store.
- This raises money for a local nonprofit.
- Local bonds are strengthened between people, business and the social good.