How to link your Facebook Page to your donation Page

Photo by Bryan Veloso


Update: On March 18th of 2011, Facebook phased out the use of Static FBML. Only Pages with existing instances of Static FBML are able to follow the steps in this post. Please read this post about iFrames.

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One critical feature of your nonprofit Facebook Page is giving your connections easy ways to donate one to your cause.

It’s easy to post a link to your donation Page in your status update, but it’s not a permanent solution. After all, status updates get buried within a day or two, maybe even hours if you have an active fan base.

There are at least three ways to link your Facebook Page to a fundraising application.

  1. Include a link within your info tab. Pro: Very easy. Con: No one visits info tabs.
  2. Use a Facebook Fundraising App. Pro: Integrates with Facebook. Con: Running two donation platforms.
  3. Create a custom tab. Pro: Uses your existing donation platform. Con: Requires custom work.

Creating a custom donation tab: Easy and Hard

  • Easy – Use the STATIC FBML application with a linked image that points directly to your donation Page. The image should include a call to action to donate and share the donation app.
  • Hard – Create a sweet-looking tab by hiring a Facebook Page designer, like Inbound Zombie. How to link your Facebook Page to your donation Page

Custom Facebook fundraising tabs are relatively easy to create – check out the Facebook Landing Tab Wiki by Debra Askanase for tips, resources and examples.

What else would work? Comment below

Learn how one nonprofit increased their online fundraising by 1,400%!

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Comments

  1. no easy way to make fans er… likers of pages to donate indeed. Been trying for the past 3 editions of AidsLife/cycle without much success. I guess the main ingredient is first of all to create a page that makes people want to come back to and then, in time, let them know that you are the one having put the hard work, if they care to contribute…

  2. John – thanks for linking to the Facebook Landing Tabs wiki! Embedding the donation form into a custom tab is a great permanent solution. I think the “hard” choice is a no-brainer ;)

  3. louis john thank you very much~!! would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own Blog

  4. Nice quick read John! Have you (or Debra, or anyone really…) seen stats or case studies on whether custom donation forms or custom graphic donation links are working better for NPs on Facebook?

    1. Brenna, I haven't seen anything on the blogs about this stats from custom Facebook donation links. Maybe it's something we can try to ask from the crowd.
      One clarifying question – what do you mean by “whether custom donation forms or graphic donation links are working better for NPs on Facebook”? Do you mean better than Causes or better than not having a custom link?