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	<title>Comments on: A Case Study In Launching A Facebook Page</title>
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	<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/</link>
	<description>Social media marketing for small non-profits</description>
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		<title>By: John Haydon</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7352</link>
		<dc:creator>John Haydon</dc:creator>
		<pubDate>Thu, 02 Sep 2010 02:41:38 +0000</pubDate>
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		<description>Thanks, Nicole. Glad you rocked your Facebook Page. :-)</description>
		<content:encoded><![CDATA[<p>Thanks, Nicole. Glad you rocked your Facebook Page. <img src='http://www.johnhaydon.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: John Haydon</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7353</link>
		<dc:creator>John Haydon</dc:creator>
		<pubDate>Thu, 02 Sep 2010 02:40:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7353</guid>
		<description>Mainly omments and posts from their community.</description>
		<content:encoded><![CDATA[<p>Mainly omments and posts from their community.</p>
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		<title>By: Nicole Benvenuto</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7336</link>
		<dc:creator>Nicole Benvenuto</dc:creator>
		<pubDate>Sun, 29 Aug 2010 22:18:33 +0000</pubDate>
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		<description>Thanks for sharing, John! I work for a large nonprofit in Miami and we&#039;ve recently been trying to switch our strategy on Facebook from &quot;pushing&quot; content to asking more questions. It&#039;s amazing how much more engaged our fan base is and the incredible, real-life stories they have to share. Powerful stuff. The next task is just figuring out how to repurpose some of that content in some of our other communications...got some great ideas from this piece, as well as from some of Kivi&#039;s work -- thanks guys!</description>
		<content:encoded><![CDATA[<p>Thanks for sharing, John! I work for a large nonprofit in Miami and we&#39;ve recently been trying to switch our strategy on Facebook from &#8220;pushing&#8221; content to asking more questions. It&#39;s amazing how much more engaged our fan base is and the incredible, real-life stories they have to share. Powerful stuff. The next task is just figuring out how to repurpose some of that content in some of our other communications&#8230;got some great ideas from this piece, as well as from some of Kivi&#39;s work &#8212; thanks guys!</p>
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		<title>By: Eugene Mandel</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7335</link>
		<dc:creator>Eugene Mandel</dc:creator>
		<pubDate>Sun, 29 Aug 2010 19:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7335</guid>
		<description>How were you finding the stories to post on your page?</description>
		<content:encoded><![CDATA[<p>How were you finding the stories to post on your page?</p>
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	<item>
		<title>By: John Haydon</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7216</link>
		<dc:creator>John Haydon</dc:creator>
		<pubDate>Tue, 10 Aug 2010 23:31:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7216</guid>
		<description>Marion - I agree wholeheartedly! Sustainability is critical.</description>
		<content:encoded><![CDATA[<p>Marion &#8211; I agree wholeheartedly! Sustainability is critical.</p>
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		<title>By: Marion Conway</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7212</link>
		<dc:creator>Marion Conway</dc:creator>
		<pubDate>Tue, 10 Aug 2010 06:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7212</guid>
		<description>Thanks for sharing this successful case study.  The key here is this is really attainable with the proper planning, training and approach.  You don&#039;t have to have a full time person attending to social media to be successful with it.&lt;br&gt;&lt;br&gt;Marion</description>
		<content:encoded><![CDATA[<p>Thanks for sharing this successful case study.  The key here is this is really attainable with the proper planning, training and approach.  You don&#39;t have to have a full time person attending to social media to be successful with it.</p>
<p>Marion</p>
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		<title>By: John Haydon</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7196</link>
		<dc:creator>John Haydon</dc:creator>
		<pubDate>Fri, 06 Aug 2010 19:10:43 +0000</pubDate>
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		<description>Hey Corey! Glad they&#039;re helpful. I&#039;ve picked up a lot of Headway tips from your site, so I guess we&#039;re even? :-)</description>
		<content:encoded><![CDATA[<p>Hey Corey! Glad they&#39;re helpful. I&#39;ve picked up a lot of Headway tips from your site, so I guess we&#39;re even? <img src='http://www.johnhaydon.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Five for Friday 08.6 &#124; Jeff Esposito&#039;s Blog</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7194</link>
		<dc:creator>Five for Friday 08.6 &#124; Jeff Esposito&#039;s Blog</dc:creator>
		<pubDate>Fri, 06 Aug 2010 10:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7194</guid>
		<description>[...] A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Well that is where John Haydon’s post stands out. Not only does he outline why things should be done, but he shows examples that worked for a client. [...]</description>
		<content:encoded><![CDATA[<p>[...] A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Well that is where John Haydon’s post stands out. Not only does he outline why things should be done, but he shows examples that worked for a client. [...]</p>
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		<title>By: Corey Freeman</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7189</link>
		<dc:creator>Corey Freeman</dc:creator>
		<pubDate>Thu, 05 Aug 2010 17:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnhaydon.com/?p=12145#comment-7189</guid>
		<description>Thanks for the awesome case study. I&#039;m just working on making my first facebook fan page now and your articles are a valuable resource. :)</description>
		<content:encoded><![CDATA[<p>Thanks for the awesome case study. I&#39;m just working on making my first facebook fan page now and your articles are a valuable resource. <img src='http://www.johnhaydon.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: John Haydon</title>
		<link>http://www.johnhaydon.com/2010/07/case-study-launching-facebook-page/comment-page-1/#comment-7183</link>
		<dc:creator>John Haydon</dc:creator>
		<pubDate>Wed, 04 Aug 2010 07:14:03 +0000</pubDate>
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		<description>Thanks, Ginny. You have an awesome community to thank as well. Very passionate and responsive.</description>
		<content:encoded><![CDATA[<p>Thanks, Ginny. You have an awesome community to thank as well. Very passionate and responsive.</p>
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