How to promote your new Facebook Page with email

When you create a Facebook Page, you obviously have no connections.

You want to quickly get at least 25 new connections so that you can create a custom URL for your Facebook Page (which will come in handy).

There many ways to promote your new Facebook Page, but the easiest way to get new connections is to use your email list l – an asset you’ve spent time growing over the years.

There are two ways to promote it to your email list: One people will care about and one people won’t.

Facebook users and WIFM

Facebook users want to share useful information with their friends and will “like” Pages that will help them achieve that goal. If they get an email that says “We’re now on Facebook – please like our Page”, they’ll probably delete it unless they are your hard-core 1% raving fan.

They asked “What’s in it for me?” and didn’t get an answer.

How to effectively promote your Facebook Page by email

I have a client who just launched a new Facebook Page. They achieved a 10% conversion rate in new fans with one email:

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The [organization] now has a more powerful way for you to connect with us on Facebook.

We’ve created a new Facebook Page designed to better serve the population of those affected by [disease they focus on]. The address is http://facebook.com/[customURL].

What can you expect by connecting with us on Facebook?

• You’ll find information related to [disease] support

• You’ll find information related to [disease] awareness and research

• You’ll be able to start and join discussions on a variety of topics

• You’ll be the first to hear about events in your geographic area

• And finally, you’ll join a community who share commons experiences with [disease]

So please join us at our new page and invite your friends to join -> http://facebook.com/[customURL]

And thanks!

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There are four reasons why this worked so well: