The Unofficial User’s Manual For Updating Your Facebook Page

Over the past few weeks I’ve received a number of questions about the various ways admins can update their Facebook Page. This topic also comes up a lot during the Facebook Foundations webinars I do with Charityhowto.

So I thought it might be useful to outline the various ways users can update Facebook Pages.

1. On Page as Page
   The most obvious way to post to your Facebook Page is as the Page. This requires simply being logged into Facebook and, assuming you’re an admin of the Page, posting to the Page. Admins can share videos, links or photos and make comments on that shared content in the status window
2. On Page as Profile
   In some cases, particularly during events, you might want to post to your Page as you. If you are not an admin of the Page, this simply requires posting a status update as you would on any other Page or Profile. If you are an admin of the Page, you’ll need to be removed as an admin in order to post (make sure you have multiple admins on your Page so someone can add you back!).
3. On Profile as Page
   
   Now let’s say you want to post an update about your Page, but share it with all your friends. The best way to do this is to tag the Page in a status update on your Profile. This will create a link to your Page within the update.
4. On your profile to a subset of your friends
   
   You can also target an update to a specific subset of your friends by customizing the settings (as shown above).
5. On another Page as Page
   
   You can promote your Page on another Page simply by tagging that Page (assuming you’ve liked the Page) in a status update on your Page. However, this approach comes under the heading “proceed with caution” because your post can come across as spam. And by spam, I mean unwelcome by that Page’s community. The best way to proceed is to either 1) be trusted by that community or 2) selflessly praise that community (In the example above I’ve given props to the Social Media Examinar Page by tagging it on the Inbound Zombie Page).

   A note on tagging Pages or Profiles through social plugins: It seems that, for now, Facebook users can’t tag Pages or Profiles on websites using various social plugins unless they allow their friends list to be public. And if you’re like me, it will be a very long time before you decide to share your friend list with the world.

What did I miss?