If you’re looking to increase your email subscribers, try doing what I did on my site.
Make it very clear to visitors what your site is about, and give them an opportunity to stay connected via email.
With one tweak, I tripled the rate of new email subscribers
At the top of this page, you’ll notice a box on the left clearly stating four things that visitors can expect. The woman on the left directs the visitors eyes up to the opt-in box on the right.
Each bar in the chart above represents the number of weekly new email subscribers on my blog.
As you can see, the last two weeks (right after I made these changes with Headway), the numbers almost tripled.