The simplest way to have your Facebook Page show up in more News FeedsYour fans don’t go to your Facebook Page to read your latest post. They don’t go to your Facebook Page to like or comment on your posts either.

It All Happens In The New Feed

Facebook users stay connected to their friends (and Pages they’ve liked) by scrolling down their News Feed, which is the default view for all Facebook users after logging in at facebook.com.

The simplest way to have your Facebook Page show up in more News Feeds

Once logged in, they can filter through their News Feed up to nine different ways:

  1. Top News – The most relevant / engaged content.
  2. Most Recent – Reverse chronological order.
  3. Games – The latest game updates from friends in reverse chronological order.
  4. Status Updates – The latest status updates by friends or Pages in reverse chronological order.
  5. Photos – The latest photos posted by friends or Pages in reverse chronological order.
  6. Links – Latest links shared by friends or Pages in reverse chronological order.
  7. Pages – The latest stories from all Pages that the user has liked.
  8. Questions – The latest Facebook Questions posted by friends or Pages in reverse chronological order..
  9. Friend Lists – Users can also filter their news feed to see only posts from friends within a specific list.

iPhone News Feeds

The simplest way to have your Facebook Page show up in more News Feeds

These same options show up in the Facebook iPhone app. And according to Facebook, there are more than 250 million active users accessing Facebook from mobile phones.

A stupidly simple way to get in more News Feeds

Take another look at the list of nine ways of filtering News Feed content.

What do you notice about Page stories?

If you answered that Page stories have an opportunity to show up in seven out of the nine filters, you get a silver star. You get a gold star if you’ve already concluded that posting a wider variety of story types will get you in more News Feeds.

Do you publish a wide variety of content for your Facebook Page?

Comments

  1. Yes, stupidly simple indeed, but not always something you think of (including me). I guess that’s why they call you the Nonprofit Facebook Guy :) Thanks for the tip, makes absolute sense.

  2. Hey John.  Is that a feature still being rolled out to users?  I don’t see the drop down you featured when looking at the news feed on my own profile. 

  3. John, one clarification. As far as I know, on any mobile device — including the iPhone — you don’t have an option to see Top News (Facebook’s algorithm that targets the updates of most relevance to you). Instead, your News Feed on your iPhone actually is your Most Recent feed, the firehose of all updates by your friends and brands/nonprofits/Pages you’ve liked.

    So, bottom line, yes, nonprofits should be paying attention to the huge number of users who are accessing Facebook through their mobile devices.

  4. [...] 2. Take pictures of festivities for Facebook- but don’t upload them while everyone’s out celebrating…save them for the next week so we can keep the spirit alive once the hullaballoo is over. Pictures are a big driver in Facebook-people love to view pictures, and remember that the more types of Facebook “stories” (Pages, Questions, Photos, Links, etc.), the more likely your organization will show up in people’s newsfeeds. For more info about showing up more in the newsfeed, see John Haydon’s post here. [...]