I presented a session this weekend at Tech Day Camp in Quincy, MA called Facebook 101 for Nonprofits (get the deck here).
At the end of the session, one participant expressed how busy she was running her nonprofit, and that she really needs to focus on fundraising. She wasn’t sure how her new Facebook Page (with only 150 fans) would help her raise money.
My quick answer (as I packed up my laptop) was that she should view Facebook as one channel among many. She should understand that email is still king, and that Facebook is an awesome way to create and nurture relationships.