The difference between Google Plus Business Pages and Profiles

In the previous post, I shared a few ideas to help you understand how your organization’s Business Page and your staff’s Profiles can work together. It might be helpful at this point if we back up a bit and explain the difference between Google Plus Pages and Profiles.

The difference between Google Plus Pages and Profiles

Google Plus Profiles and Business Pages have similar differences that Facebook Profiles and Pages have.

These differences can be summarized as having to do issues of privacy and normal social boundaries you’d expect between a business entity and a person.

For example, it’s perfectly acceptable for you to like a Pizza shop, but creepy if a Pizza shop likes you. With that in mind, here’s quick rundown of the differences between a Profile and a Page:

  • Pages are for businesses, brands, orgs and public figures; Profiles are for people.
  • Pages can’t add people to circles until the page is added first or mentioned.
  • The default privacy setting for elements on your Business Page is public.
  • Pages have the +1 button (similar to Facebook Page’s like button), Profiles don’t.
  • Profiles can +1 Business Pages and any content on the Web with a +1 button, Business Pages can’t.
  • Profiles can mention people in comments, Pages can only mention people who’ve already added or mentioned them.
  • Profiles can play games, Business Pages can’t.
  • Pages don’t have the option to share to Extended circles.
  • Pages don’t receive notifications via email, text, or in the Google bar – yet.
  • Pages can’t start or join hangouts – yet.
  • Pages have no analytics module – yet.

So, I’m curious now how you’ve been using your Google Plus Business Page, and would love to hear your awesome tip or insight here.

Share a link to your Google Plus Page in the comments below

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Comments

  1. Honestly i was unaware about this difference between google plus profile and google business page in-spite of it that i
    have created my business page on google plus after heard that it is
    very important and can give boost to your website. Now after read your
    post i can say that i am well know about its usage.

  2. So it sounds like it is only useful for business to have a g+ page for SEO.  Sounds bought o communicate with potential customers. Maybe someone has a good experience and a methodology to share?

  3. I had a personal page before biz pages were released. I’ve since created a biz page and now find myself posting to both. I have clients also who simply want a biz page, but have to create a profile page first. I end up mimicking their biz page on their profile. Again, it’s twice the work. Is there and easy solution to this duplicity/redundancy problem?

    1. The best solution is to use the Page for business and the Profile for personal. Depending on the person, a subscribe button could also be added to the Profile. Keep in mind that marketers should use the same login for their personal profile to create and manage a Page.