In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.
This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text.