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Neuroscience proves why your nonprofit stories move supporters to action

Fotolia 686130 XS Neuroscience proves why your nonprofit stories move supporters to action
In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.

This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text.

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Comments

  1. Ideopia Tweet Team says:
    December 12, 2011 at 8:59 am

    What a brilliant presentation. There’s some people I would like to grab by the throat and force them to watch this video. It wouldn’t be empathic, but it would be “for their own good.’ Thank you.

    1. John Haydon says:
      December 20, 2011 at 7:25 pm

      :-D

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    December 12, 2011 at 10:46 am

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  7. Lety Palacio says:
    December 27, 2011 at 10:16 am

    super interesante… ciertamente la historia de la humanidad muestra la evolución de esta capacidad, pero hoy día, asíi como hay empatía, hay un extremo de personas o sociedades que no muestran empatía, tiene que ver con el miedo, la supervivencia,el egoísmo… lo que de alguna muestran los medios… ser empático nos ayuda a mejor convivir..¿ si es un asunto del funcionamiento cerebral, cómo lo puedes enseñar y se fije cómo un hábito y luego cómo una forma de vida?
     gracias por compartir.