How Facebook Social Plugins Increase Engagement On Your Nonprofits Website
If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website.

For example, when people view an article from your blog they’d see which of their friends have already read that article. They’d also have the ability to share content on your site with their Facebook friends.

Gigya published data showing that web users spend 50 percent more time on websites that use Facebook Social Plugins. They also view twice as many pages.

Increase the amount of time spend on your site with social plugins

How Facebook Social Plugins Increase Engagement On Your Nonprofits Website
As you can see in the bar graph above, users spend most of their time commenting, which according to Giya, “allows them to share opinions on content and interact with other users – including those from their social graph”.

This makes sense when you remember that people are busier today than ever before, but still want to converse with their friends on topics they care about.

Increase page views with social plugins

How Facebook Social Plugins Increase Engagement On Your Nonprofits Website

They also found that page views more than doubled for sites that use social plugins. Again, commenting and sharing were the two biggest activities.

What does all this mean for your website?

The more pages people view on your website, the more chances you have to convert them into an email subscriber or donor.

View your website as a fishing net. Web visitors either keep swimming on by your site or get caught in your net (subscribe to your email newsletter, etc.). Social plugins encourage these fish to swim around a bit more, giving you more chances at catching them!

Which Facebook social plugins should you use for your website?

Putting your organizations goals aside for a moment, and viewing the data above, it’s safe to say that you should at least be implementing Facebook’s Like Button and Comments plugin.

  • Like Button: When a user clicks the Like button, a news story publishes to their News Feed, and this story includes a link back to the content on your site. If your site offers a lot of content that users can like individually (such as in a blog), you’ll invariably increase referral traffic from Facebook to your site.
  • Comments: This plugin allows you to add a comment box to your website content so that Facebook users can enter their comments which can automatically be published to their Facebook News Feed. These republished comments also include a link back to the comments on your site.

Facebook has excellent tutorials on installing these plugins, and if you use WordPress all you need is to install a few Plugins. The plugins I use on this site are Facebook Like and Send and Disqus for comments (users can login with Twitter or Google in addition to Facebook).

Have you installed Facebook social plugins on your site?

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  1. Good post, John! My only argument would be over the Facebook Comments plugin. I’ve applied it before, and don’t find it to be nearly as successful as Disqus (which I’m commenting on right now!) I think it’s important to give people the option to comment as whoever they want — whether it’s anonymous, a Twitter account, Facebook, whatever. And I also had performance issues with that plugin.

    But otherwise… Yes! Plugins are great!

      1. I’ve been assembling a reading list the last few days of 54 blogs in social media and SEO (you’re on it!). I find it interesting that the VAST majority either use Disqus or software that doesn’t require registration at all. Facebook commenting was nonexistent.

  2. Interesting data here on the FB commenting stream.   I personal much prefer DISQUS and agree that limiting people to FB comments may be a big issue.

    thanks !