Mike Lewis and Sal Giliberto of Awareness Networks, the social marketing software company, invited me to conduct a free webinar called Creating a Breakthrough for Your Business on Facebook on February 8th at 1 PM EST.
In anticipation of the webinar, I answered a few questions for a blog post about using Facebook for business. Below is an excerpt from the full post.
What effect does Facebook page design have on fan growth and engagement?
The design of your Facebook Page can help convert fans and increase engagement in a at least two ways ways:
- Main Profile Image – Your main image should be designed so that the thumbnail clearly communicates who you are. The name of the page and the thumbnail are the only pieces of information most Facebook users will be able to identify you by, so you have to make them count.
- Branded Welcome Tab – All Pages must have a custom welcome tab that’s set as the default tab non-fans will see when they first arrive at the Page. Studies have shown that Pages with a branded welcome tab will convert fans at a 25% higher rate than Pages that don’t have such a tab. My favorite example of a branded welcome tab is the Dog Bless You Facebook Page.
Engagement and content will always trump page design
After you’ve converted a fan, the design of the Page doesn’t really matter that much. The reason why is that everything happens in the newsfeed, NOT on your Facebook page. According to a study by ComScore, Facebook users are 40-150 times more likely to engage with Page content the newsfeed instead of Fan Page itself.
Your main job on Facebook is to keep people interested in your organization so that they spread the good word. Your primary tool for doing that job is the News Feed.
Read the rest of this post over at the Awareness Blog
