One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take come other action.
But have you optimized your Facebook Page for this purpose?
Here are seven ways to increase the amount of website traffic you’re getting specifically from your Facebook Page:
1. Optimize your Info Tab – Your info tab should be optimized for search and viewers (overlapping goals). You optimize the info tab for search by filling in the appropriate fields with keyword-rich content. You can research the best keywords by using Google’s Keyword Tool and Google Analytics. You optimize your info tab for viewers by writing compelling copy for your info tab.
Within your intotab, make sure your put your website URL in the URL field. Also, enter specific URLs to pages related to each section. For example, in the “mission” add a link to the page on your site that talks about your mission.
2. Create a Custom Tab – Not only will this convert more Facebook users into fans, it will be another way to drive more traffic to your website.
3. Add your URL in your About Section - Within in your info tab, you can include your website’s URL in the “About” field. This creates a clickable link just below all the tabs on your Page (as shown below).
4. Post Links in Updates – It’s great to put links to your site in your website, but the reality is that most Facebook users see your content in their news feed. This is why you also want to publish Facebook Page stories that include compelling headlines, excerpts, and of course links to your website.
5. Post a Short Video – A creative and unique way to drive traffic to your site is to post a video talking about specific content on your page. For example, you could post a video talking about a petition, or a fundraising campaign. And you don’t have to spend a lot of money to create these videos (hint: Flip camera or iPhone). Bonus points if you use YouTube.
6. Use Google Analytics – You can use Google Analytics to measure visits, page views, exit pages, time on your site and more by using UTM tags. Simply put, UTM tags allow you to easily append existing URLs on your site so that you can track them easier.
Next week, I’ll dive a bit deeper into how to create UTM tags and how to analyze them in Google Analytics.