This past week, Beth Kanter and I have been busy converting her Facebook Page over to the new timeline format.
Two things I love about Beth:
- She’s not afraid to experiment (that’s probably a huge understatement).
- She’s more about getting things done than she is about getting things perfect (which ties nicely back to the first point).
One of the first things we talked about was her goals.
She said she wanted “to do something smallish for the new timeline, and then invest more for the book launch in the fall.”.
Beth’s Facebook Page Cover Image
Beth was pretty clear about what she wanted for a cover image, but also wanted to approach designing her Page as a process (smart).
The solution was to to create a few cover images that she could change up every now and then like clothes on a Barbie doll (her analogy, which I like).
I created a photoshop template she can use to make her own cover images whenever inspiration strikes.
Beth’s Facebook Page Timeline Apps
We also created a few custom tabs for her Page to highlight her blog, The Networked Nonprofit, curated resources, and a sign-up form for for her upcoming book. Because Beth wanted the ability to easily edit these tabs, we used ShortStack.
The Story Beth Can Tell
One great thing about the new Facebook Page Timeline format is that you can use things like Milestones and Highlights to tell a story over time.
And because Beth has made huge contributions to the NPTech community (and has also seen a lot), she has an opportunity to tell a few different stories:
- Her own Journey alongside technology for more than 25 years.
- The transformation of specific nonprofit orgs who have gone from fortresses to Networked Nonprofits.
- The growth and expansion of the NPTech community.
- Her own work in Cambodia.
What do you think?