Pinterest Boards and Facebook Page timelines have given you powerful new ways to tell stories through images.
And while Pinterest has always been about images (duh), Facebook Page Timelines have features that are nudging you to tell a more visual story.
How Facebook is changing how you tell your story
First of all, you can use cover images to create that first brand impression. Covers can (and should) be rotated so that you can tell your story in ways that are fresh and dynamic – like you!
Highlighting allows you to create full-width updates on your page which helps visitors avoid eyeball headaches when scrolling down your timeline (here’s a tutorial on cleaning up your timeline).
Milestones allow to tell a story with a beginning, middle and now. Milestones represent the major achievements, turning points, setbacks and victories.
What story should you tell?
Your story is always being told, regardless of whether or not you decide to be the writer and director.
If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.
Choose a story that matters!
- Bigger Than You – Stories that matter are always bigger than you and your organization. It’s in the eyes of your people. It’s a story like the one GLAAD is telling with their timeline.
- Includes Your Supporters – Stories that matter comprise the chapters that your people have written. Take a look at how Livestrong does this.
- Stay Positive – Stories that matter empower and encourage people. When things seem darkest, that’s when you can brighten your own way by lighting another person’s candle!
[...] you already know how powerful storytelling can be for your nonprofit. Storytelling enables you to connect the dots in your constituent’s hearts so that they take action on their terms, and share that story with their [...]
[...] When we first started working on the campaign, we concluded pretty quickly that talking about a match would get old very quickly. The chance of winning $15,000 would not be an effective story and we knew it. We needed to uncover the bigger story. The one that matters. [...]
[...] 2When we first started working on the campaign, we concluded pretty quickly that talking about a match would get old very quickly. The chance of winning $15,000 would not be an effective story, and we knew it. We needed to uncover the bigger story – the one that matters. [...]