Free Updates Each Friday

Join over 19,000 people who've invited me into their inbox!

  • Get smart - with video tutorials, fundraising research and new media strategies.
  • Get more - from your website (traffic, subscribers, donors), Facebook marketing, email marketing strategies and online fundraising campaigns.
  • Free Webinar - Get instant access to "18 Advanced Strategies to Dominate Facebook" (includes webinar recording, video tutorials, and slides).

How to measure Facebook Custom Tabs in Google Analytics with UTM Tags (Video Tutorial)

There are a few ways to measure traffic from your Facebook Page custom tabs:

  • Use a Third-Party URL Analytics Tool – You can created bit.ly links for each URL in your custom tab. The downside with this is that you have to manage another service for this analytics.
  • Create a Unique Web Page – You can also create a unique web page that only receives visitors from your Facebook Page custom tab. Although this is great from a messaging standpoint, it requires additional time and resources to build a new webpage on your site.
  • Use UTM Tags – UTM tags allow you to amend an existing URL with information so you can measure traffic coming from a specific website or medium (like an email) where you’ve placed that URL.

Below is a video that explains everything you need to know to get started with UTM tags:

Also check out this video on measuring social media traffic with Google Analytics.

Please add any additional tips you have in the comments

FREE WEBINAR ➡ 18 Advanced Facebook Strategies for World Domination

Comments

  1. FirstGiving/HelpAttack! Webinar Questions and Answers | HelpAttack! says:
    March 26, 2012 at 12:02 pm

    [...] Ehren will be writing an entire blog post dedicated to Facebook tab questions. Here are a couple of resources to tide you over until then: Create Custom iFrame Tabs on Your Nonprofit’s Facebook Page Custom Design Your Nonprofit’s Facebook Timeline How to measure Facebook Custom Tabs in Google Analytics with UTM Tags (Video Tutorial) [...]

  2. How Should I Use Each Social Media Channel For My Nonprofit? | Inspiring Generosity says:
    March 29, 2012 at 10:23 am

    [...] Washingtons: Google’s nonprofit program allows you to overlay videos with CTAs that contain links to your petition or donation campaign (use UTM tags to track clicks). [...]

  3. thesis help says:
    March 30, 2012 at 2:22 am

    thnx for video share

  4. Craig Grella says:
    April 3, 2012 at 7:21 pm

    John,

    My experience with alot of the NP do-it-yourself’ers out there are that they stay away from tracking in GA because they’re afraid to learn another whole new system. Especially when it comes to the custom stuff like tracking emails and social media source traffic. But this is one of the easiest to understand tutorials I’ve seen on the subject. I’m sending to a few clients now. Thanks
    Craig

    1. John Haydon says:
      April 7, 2012 at 10:34 am

      Thanks Craig!

  5. 18 Ways to Improve Your Website's Landing Pages | Inspiring Generosity says:
    May 9, 2012 at 8:20 am

    [...] Google Analytics to measure visitors and conversions. Check out these video tutorials on using Google [...]

  6. How To Write An Awesome Twitter Bio For Your Nonprofit | Inspiring Generosity says:
    August 1, 2012 at 9:07 am

    [...] you’re interested in measuring traffic to your website from your twitter bio, use UTM tags and then shorten that URL with bit.ly. This makes it easier to measure traffic from links in your [...]