What is Nonprofit Storytelling And Why is it So Important?

Stories are the heart and soul of your organization. They’re the thousands of tiny little living threads that connect your organization and your fans.

But stories are also the most tool you have to get people to take action!

What makes a good story?

Think about the thousands of stories throughout your organization and the dignity and hope they can bring out in others! Dignity and hope are feelings. And while people may not remember what you say, they will remember how you made them feel.

What Margaret Mitchell can teach you about storytelling

What is Nonprofit Storytelling And Why is it So Important?

When you start developing your stories, think specifically about what made the last great movie you saw so powerful.

The stories about your people are no different.

They just need to be told

Learn how one nonprofit increased their online fundraising by 1,400%!


Learn the tools, tactics, messaging, and website tweaks that created thier explosive result!


  1. Appealing to emotions is one of the best ways to connect with an audience. It’s great to give news and updates, but if your nonprofit isn’t connecting on an emotional level, then people aren’t going to care what news you have.
    Thanks for the post!