To the person who asked this question during a recent Charityhowto webinar:
I apologize for the useless answer. In retrospect, I now realize that you probably wanted a list of things every Facebook Page should have.
But even if your Page had all of those items, you could still have a resoundingly unsuccessful Page. So my answer was simple and direct:
A successful Facebook Page is one that is meeting or exceeding the specific goals for that Page.
Define success for your Facebook Page
If the goal of your Page is to triple the number of people talking about LGBT rights, and you’ve done that, your Page is a success. If the goal of your Page is to acquire 5,000 emails in three months, and you hit that goal, your Page is a success!
And don’t compare your Facebook Page to other Facebook Pages. You’ll only suffer.
Stepping off of soapbox now.
Love you, have a great weekend.