If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook and WordPress.
You also probably find them very boring. The reason why, of course, is that very few people actually have something interesting to say.
How to be interesting
There many sources of great tactics and best practices (based on research) on how to post content that’s interesting. But even applying all of these new strategies and tactics gets boring after a while.
And the reason why they get boring, is that these approaches focus on the platforms and not the people.
It’s not about the telephone
When the telephone was first invented, people probably spent a lot of time trying to understand how to use it, what to discuss, how to apply business etiquette, and what the ROI was.
But ultimately (and we take this for granted today) it came down to understanding and connecting with the person on the other end of the phone.
Start thinking this way
Put Social media in its proper place. And that place can be anywhere behind your people, who should always come first.
So stop thinking “What can I post on Facebook to get the most comments”, and start thinking “How can I be useful to my people?”.
You may not break the Facebook Sound Barrier, but at least your people will feel cared about.