Five Simple Ways to Integrate Email Marketing and Facebook

Growing an email list in addition to building a Facebook fanbase can sometimes feel overwhelming. Especially if these two endeavors are not well integrated.

To help make things easier, following are six ways you can integrate your nonprofit email list with social media.

1. Add an email optin form to your Facebook Page

As you deepen your relationships with your Facebook fans, acquiring emails from your most engaged fans is a natural next step.

If you’re using a service like Aweber or Mailchimp, create a webform and add it to a custom tab (step-by-step instructions here).

Make sure you create a new list so that you can easily identify identify where these subscribers came from, and make sure you give them a a very good reason for joining your email list.

2. Make messaging the same

Many times your email messaging and your Facebook content has different messaging, which can confuse people. When your email messaging supports your Facebook messaging (and vice versa), the results from both channels will be bigger.

3. Make the content different

A question your subscribers ask is, “Why should I become a Facebook fan when I already subscribe to the email list?”

Make sure you create different content for each channel. For example, you can use email to share insider stories around outcomes, and Facebook to share photos and videos from those stories.

4. Consistently cross promote each channel

Let’s stay with the previous example of using email for deeper stories and Facebook for photos about those stories.

5. Target Facebook Page updates to specific list segments

Facebook ads now allow you to target your offline supporters and donors among Facebook users.. This allows you to touch people via their inbox and their newsfeed, essentially reinforcing both messages.

How do you integrate Email with Facebook?

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