Growing an email list in addition to building a Facebook fanbase can sometimes feel overwhelming. Especially if these two endeavors are not well integrated.
To help make things easier, following are six ways you can integrate your nonprofit email list with social media.
1. Add an email optin form to your Facebook Page
As you deepen your relationships with your Facebook fans, acquiring emails from your most engaged fans is a natural next step.
Make sure you create a new list so that you can easily identify identify where these subscribers came from, and make sure you give them a a very good reason for joining your email list.
2. Make messaging the same
Many times your email messaging and your Facebook content has different messaging, which can confuse people. When your email messaging supports your Facebook messaging (and vice versa), the results from both channels will be bigger.
3. Make the content different
A question your subscribers ask is, “Why should I become a Facebook fan when I already subscribe to the email list?”
Make sure you create different content for each channel. For example, you can use email to share insider stories around outcomes, and Facebook to share photos and videos from those stories.
4. Consistently cross promote each channel
Let’s stay with the previous example of using email for deeper stories and Facebook for photos about those stories.
- Email -> Facebook: Within your email newsletter, include links to the photo album related to stories covered in the newsletter.
- Facebook -> Email: In the description of photos, encourage fans to subscribe to your email list to get the inside story.
5. Target Facebook Page updates to specific list segments
Facebook ads now allow you to target your offline supporters and donors among Facebook users.. This allows you to touch people via their inbox and their newsfeed, essentially reinforcing both messages.