On Monday I did a video review of a new book from Beth Kanter and K.D Paine called Measuring the Networked Nonprofit. If you go back and watch the first five seconds of the video, you’ll see how excited I am about this book.
Everyone sucks at measuring, not just you
If you’re like most nonprofit professionals, you’ll eventually admit that you could do better measuring.
The good news is that you’re not alone. Most nonprofits (and in fact most for-profits) are struggling with the challenge of measuring relationships, which is essentially what social media is all about.
To help you keep your eyes on the prize, Beth and Katie constantly sell the benefits of measurement in their book.
Chapter 4 includes 12 reasons measurement is powerful:
- It helps you get to where you’re going. Because social media is essentially about relationships, continuous feedback is required to improve them.
- It stimulates new ideas on what to do next. Analyzing data is not just data dumping. It’s discovery!
- It gives you credibility. You’ll need this to get support for your awesome ideas.
- It helps you discover what tools and tactics work best for your particular goals.
- It saves you time. If you know that you’re not getting results from a particular approach, you’ll stop doing it.
- It increases the likelihood of success through informed planning.
- It helps you raise more money. If you know why potential donors abandoned transactions, you’ll fix it. If you know which messages turn one-time donors into repeat donors, you’ll use them.
- It helps you work smarter. Unicorns and rainbows just don’t cut it anymore.
- It fuels your passion. We all could use more of this, right?
- It generates excitement. Ditto.
- It helps you change the world.
The last thing I’ll say about Measuring the Networked Nonprofit is that it will help you begin to improve – starting from where you are right now.
Win a copy of “Measuring the Networked Nonprofit”!
Leave a comment below about what measurement has done for your organization (and tweet this post while you’re at it).
One commenter will be randomly selected to receive a free copy of “Measuring the Networked Nonprofit” from Beth. Note that randomness is generally influenced by creativity and effort.